New wave of Prodeca's export barometer

2024 was a positive year for Catalan agri-food exports according to 72% of the companies surveyed. Of these, 38% consider it better than 2023 while 34% rated it the same. Expectations for 2025 remain optimistic, with 59% of respondents expecting their exports to grow on 2024.

Export volume looks set to be the area with the greatest growth potential, with 61% of companies anticipating an increase, compared with 50% expecting higher profits. The factors that most influenced export activity in 2024 were raw material prices, transport costs, international price competition and inflation, although the latter has become less important than the previous year.

On strategies in the face of international change, such as the change of government in the US, half the companies exporting to that market plan to keep their current strategies. However, 27% have yet to decide clearly, while 18% expect to increase their investment there. At the same time, diversifying into other markets is seen as a key measure to reduce dependence on the US in the face of possible more restrictive tariff policies.

On sustainability, 60% of exporting companies already apply sustainable practices, with efficient water management and reducing food waste as priorities. A further 40% plan to extend these practices in the coming years, with particular attention to cutting CO2 emissions and energy efficiency.

These figures reflect not only a positive growth trajectory but also a growing commitment to sustainability and innovation as pillars of the Catalan agri-food sector's international expansion. With its active support, Prodeca is consolidating its position as a strategic ally for companies in this competitive context.

Overall, Catalan companies are confident in their ability to adapt and grow, with a clear commitment to diversification and sustainability as strategic pillars for the future.