PRODECA creates the Barometer of Agri-food Exports in Catalonia

PRODECA launches the Agri-food Export Barometer, a quarterly monitoring tool for the most relevant business figures on the export activity of Catalonia's agri-food sector. 

As part of Prodeca's programmes and activities to encourage exports, diversify into new markets and consolidate the presence of Catalan agri-food companies abroad, the Barometer aims to provide first-hand information on the situation of exporting companies, tracking how their activity evolves and their challenges and opportunities.

"The  Agri-food Export Barometer is a valuable tool that will help us gather information on activity figures, products and destinations for Catalan agri-food companies and their perceptions of specific situations at any given moment", said Marc Oliveres, head of Prodeca's Knowledge and Strategy Area. "This more qualitative data complements the quantitative export results. It will allow us to analyse the export trend and expectations for the coming months and to spot obstacles or difficulties for Catalan agri-food exporters", he added. 

The project is currently in the phase of setting up a panel of exporting agri-food companies representative of the sector, with a range of profiles: up to 100 companies from different subsectors exporting to various international markets. Registered participating companies will have free, exclusive, direct access to an online platform with extended data on their sector. The barometer will be quarterly and, once the panel is complete and the data collected, the first Catalan Export Barometer is expected to be published in the first quarter of 2023. The analysis of results and reports will be published on Prodeca's website.

"The international landscape is going through continuous changes of great relevance to marketing, especially in the agri-food sector. This tool should help us capture and measure the impact of those changes and, for Prodeca specifically, shape our activities to fit needs better", concludes Ramon Sentmartí, managing director of Prodeca.