Germany opens the #CatalanFood international positioning project

On Monday 20 November, Prodeca, with the collaboration of the Catalan Government Delegation to Germany, held a Showcase promoting Catalan products in Berlin, the first activity of the #CatalanFood international positioning project, now running in several markets of strategic importance to the Catalan agri-food sector. 

The event, held in central Berlin, drew more than 40 German opinion leaders, including the specialist press, content creators and German agri-food professionals such as distributors, importers and supermarket chain managers.

The Catalan food promotion event opened with an official welcome by Marie Kapretz, Catalan Government Delegate to Germany, and Rosalba Arrufat, of Prodeca's Sector Solutions Area. Guests enjoyed two tastings of Catalan wines and olive oils, led by sommelier Nicole Wolbers and olive oil sommelier and consultant Carmen Sánchez. Both experts led . Berlin-based Catalan chef Marc Hanke, of Bar Berlin, treated the audience to a live showcooking, with pa amb tomàquet as Catalan cuisine's calling card. 

A success in both attendance and commercial reach: more than 40 Catalan companies took part by sending more than 100 product lines. All of them are in the catalogue Prodeca has prepared for the German market, in collaboration with the international agencies involved in the project, hosted on catalanfood.com.