The rise of kombucha in Spain: Exponential growth of 580% in two years

In a surprising turn of events for the healthy drinks market in Spain, kombucha has emerged as a rising star, posting impressive sales growth of 580% over the last two years.

But... what is kombucha?

The simplest definition is that it is fermented tea. But to be more precise, it is a fizzy, non-alcoholic drink made from tea. Just as fermented grape must is called wine, or fermented apple juice is called cider, a fermented infusion of sweetened tea is called kombucha.

This drink has become an attractive alternative to soft drinks, and its consumption has become increasingly accessible to new consumer segments. From its mystical roots in Asia to its contemporary presence on health food store shelves, kombucha has proved to be more than a passing trend; it is a genuine culinary treasure with potential still to be discovered.

With its characteristic acidity and complex flavour, kombucha is redefining modern cocktail-making, offering a refreshing, healthy alternative in the world of mixed drinks. Combined with seductive pomegranate or mango juices, or even infused with notes of ginger and lemon, kombucha takes cocktails to a new level of freshness and vitality. These creations, not only delicious but also rich in probiotics, can be enjoyed without adding alcohol, providing an indulgent option for those seeking a balance between pleasure and wellbeing.

A product growing fast in Spain

According to the study "Radiografia del sector de la kombutxa a Espanya - segment gran consum" presented by Komvida Kombucha, this fermented tea-based drink has gone from a turnover of 3.1 million euros in 2020 to the remarkable figure of 21.1 million euros in 2022.

2020 marked the start of kombucha's rise in Spain's mass consumption market. Since then its growth has been exponential, with the sector going from selling 445,000 litres in 2020 to more than 2.8 million in 2022.

Catalonia is positioned as the leading region for kombucha consumption, recording sales of more than 5.3 million euros at the close of 2022, with companies such as Grup Teresa Carles Flax&Kale (TCFK) leading the growth and planning to go from a production capacity of 15 to 75 million bottles a year.

It is followed by the Community of Madrid, with 3.3 million euros in sales, and Andalusia, with 2.3 million euros. This phenomenon is not merely a chance result but a reflection of changing consumer habits, with consumers increasingly interested in products that promote health and wellbeing.

Kombucha's rise has also fostered the emergence of international awards that select and promote its consumption, such as the World Kombucha Awards (WKA). An annual tasting in which a total of 150 kombuchas from 22 different countries took part.

A change in lifestyle

In short, the explosive growth of kombucha in Spain over the last two years is not only a commercial success but also evidence of a shift in mindset towards the adoption of healthier lifestyles. With a constantly expanding market and an increasingly receptive public, kombucha confirms itself as a drink that is here to stay.