Catalan produce presented in Singapore

Singapore hosted two of South-East Asia's most important food and drink fairs from 5 to 8 September, Prowine Singapore i FHA Food & Beverage 2022, where Catalan products took centre stage.

Catalan wine shines at Prowine Singapore 2022

A dozen Catalan wineries and companies from the wine and spirits sector took part with Prodeca at Prowine Singapore under the brand "Catalonia, where wine is culture":

• ALTA ALELLA · CELLER DE LES AUS
• CARA NORD CELLER
• CASTELL DEL REMEI
• CASTELL D'OR
• CELLER VALL LLACH
• CÉRVOLES CELLER
• GLASS CANNED WINES
• ROQUETA ORIGEN
• TOMÀS CUSINÉ
• WINEINTUBE
• CREAM HEROES

ProWine Singapore is a biennial fair aimed exclusively at wine and spirits trade visitors. Organised by Messe Düsseldorf and Singapore Exhibition Services, it is one of the most important trade platforms for the agri-food sector in Asia, with particular influence in South-East Asia.

The fair brought together more than 200 companies from 20 different countries and is estimated to have been visited by 12,000 trade visitors, 5,000 more than the previous edition in 2018 (the last one), showing that the fair has recovered its pre-COVID pull.

Catalan fine food present in Singapore

Alongside Prowine, this year also saw FHA Food & Beverage Singapore, a fair bringing together the global food and hospitality community, with visitors including importers, wholesalers and distributors, hotels and restaurants, supermarkets and hypermarkets and airlines, among others, from the ASEAN region (Indonesia, Malaysia, the Philippines, Singapore and Thailand).

To help promote food and drink companies commercially in the Asian market, Prodeca arranged the joint participation in the Espai Catalunya of three Catalan fine food companies:

• IDILIA FOODS
• CONSERVAS DANI SAU
• DULCILIGHT

South-East Asia, one of the markets with most potential

Most attendees at both fairs came from the ASEAN region, made up of Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, Brunei Darussalam, Cambodia, Laos and Myanmar, one of the markets with most potential for the Catalan agri-food market in the coming years, especially for the wine sector.

With almost 655 million consumers, this market has managed to sustain average annual growth of 5% in its economy and to double its middle class over the last 10 years, despite global crises and local recessions in recent years.

Total wine consumption is estimated at 113.5 million litres in 2021, with forecast growth of 22.4% over the next 3 years. White wines are the best sellers (53.45%), followed by reds (43.24%), although sparkling wines (3.09%) are growing fastest.

The Catalan exports to ASEAN have doubled in value over the last 10 years and in recent seasons have grown at 4.6%. This confirms that Catalan exports are progressively focusing on higher-value wines, in line with the trend in Asian markets, where designation-of-origin wines are currently growing by more than 25%.