The Government launches Canal Aliments, a new digital ecosystem to strengthen knowledge and trust in the agri-food sector

The Department of Agriculture, Livestock, Fisheries and Food has presented the Canal Aliments, a new digital platform designed to become a benchmark for rigorous, evidence-based food information. This initiative represents a significant opportunity for Catalan agri-food businesses, strengthening transparency, knowledge and public appreciation of the sector.

The new channel comes at a time marked by the spread of unverified content about food, and aims to counter misinformation and offer clear, reliable content about food, how it is produced and the agri-food chain as a whole.

A strategic tool for positioning the sector

For companies, the Canal Aliments is a key instrument for strengthening consumer trust and adding value to Catalan and local produce. The platform helps explain what lies behind food — from production to distribution — and highlights the strategic role of a sector that drives the country's economy.

The channel is also part of a broader public communication strategy built on digital, accessible formats, including social media content, videos, practical tips and explanatory articles. This opens up new ways for companies to connect with increasingly demanding and well-informed consumers.

Boosting competitiveness and the sector's reputation

In a global context where information and trust are key competitive factors, the Canal Aliments positions itself as a strategic tool to improve perceptions of the sector and support informed consumer decisions.

For Catalan companies, this initiative offers a favourable framework for strengthening their value narrative, aligned with quality, food safety, sustainability and innovation — essential pillars for continuing to drive the sector's internationalisation and growth.