CATALAN FOOD LA NAVAL

PRODECA - the Department of Climate Action, Food and Rural Agenda - and the Government of Catalonia's Delegation in Mexico and Central America - Department of Foreign Affairs - are organising an in-store commercial promotion at the specialist gourmet food shops La Naval in Mexico. 

The aim is to promote the Catalan products already available at La Naval and to position the Catalonia, where food is culture brand in the Mexican market.

WHO IS LA NAVAL?

La Naval is a chain of shops specialising in wines, spirits and gourmet products in Mexico.

It currently has:

• 8 shops in Mexico City (Insurgentes, Lerma, Polanco, Grand San Francisco, Félix Cuevas, Pedregal, Coyoacán and Campestre)
• Online sales throughout Mexico
• 3 restaurants called La Quilla, located in Lerma, Polanco and Insurgentes, in the style of an Iberian specialities tapas bar.

More information: https://www.lanaval.com.mx/

DESCRIPTION OF THE ACTIVITY

Throughout March, Catalan cuisine will take centre stage at this gourmet festival, which through a range of experiences will invite the Mexican public on a culinary journey through Catalonia, introduce its best-known vineyards and wineries, and let them taste iconic Catalan products.

The Catalonia festival at La Naval will have three strands:

1. In-store display of Catalan products (1 to 31 March)

Through this initiative, the Mexican public will be able to enjoy Catalan products in eight shops (Insurgentes, Lerma, Polanco, Grand San Francisco, Félix Cuevas, Pedregal, Coyoacán and Campestre) via a promotional corner displaying all the Catalan products available on the shelves, with the aim of increasing sales and positioning the Catalonia, where food is culture brand in the Mexican market.

2. Catalan menu 

Throughout March, the 3 La Quilla restaurants inside the La Naval shops (Insurgentes, Polanco and Lerma) will offer a Catalan menu using products and wines available at La Naval. The selection will be made by each restaurant's chef.

3. Catalan product tasting

Catalan companies present at La Naval, or working with importers/distributors approved by La Naval, that are interested in holding a private presentation for their customers or potential buyers may request this from Prodeca.

A maximum of 3 presentations/spaces are available, with capacity for 20 people per tasting and a maximum duration of 2 hours:

• 5 March: tasting at the La Quilla restaurant, Insurgentes
• 12 March: tasting at the La Quilla restaurant, Polanco
• 19 March: tasting at the La Quilla restaurant, Lerma

The tasting may involve a single company, but different companies with shared interests may also join the same tasting where appropriate.

Under this option, Prodeca provides the room and basic equipment, as well as logistical and management support to ensure smooth delivery.

The Catalan company, through its importer, must handle the presentation, invite its customers and supply the product for the tasting.

The 3 spaces will be allocated in the order requests reach Prodeca (a specific email requesting the space must be sent to rarrufat@gencat.cat)

WHO IT IS AIMED AT

This promotion is aimed exclusively at:

1. Catalan companies already present at La Naval 

2. Catalan companies working with importers/distributors approved by La Naval: 

• Cesafer
• Marinter
• Entre Latas y Botellas
• Osborne
• Freixenet
• BLN Brands
• Douro
• Navarro y Pujol Importaciones
• La Puerta del Sol

Under this second option, the importer/distributor must deliver the product to be displayed at La Naval. Maximum of five product references. La Naval will decide which products are selected specifically for this promotion.

COST OF PARTICIPATION

Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

REGISTRATION DEADLINE

• Closing date for applications: 12 February

A company will be considered admitted once it has submitted its application within the stated deadline.

The organisers reserve the right to assess the reasons given by the company for cancelling its participation.

The organisers reserve the right to select companies according to criteria of sectoral fit and product suitability for this activity. Should demand for spaces exceed those available, the order of arrival of registrations will apply.