CATALAN BREAKFAST AT THE MARRIOTT HOTEL IN DUBAI

The Department of Climate Action, Food and Rural Agenda, through Prodeca, is organising the CATALAN BREAKFAST activity at the new STAY EMIRATES MARRIOT that the chain has opened in Dubai (United Arab Emirates).

CATALAN BREAKFAST

CATALAN BREAKFAST is an initiative led by Prodeca to promote Catalan products and cuisine in internationally renowned hotels. 

The activity involves adding a signposted station to the breakfast buffet, with a food offering based on bread with tomato and accompaniments.

Stay Emirates Marriott is the first hotel to join this initiative.

The Prodeca-UAE office (Group Hebany) monitors this activity in order to maintain the quality of the promotion. 

COMPANIES ELIGIBLE TO TAKE PART

This activity is aimed at Catalan companies able to supply the following products, with Halal certification recognised by the United Arab Emirates:

• Deep-frozen bread
• Extra virgin olive oil
• Cooked and cured meats
• Cheeses
• Fish preserves
• Chocolate

In all cases, in addition to Halal certification, products must be registered and authorised for distribution and sale in the United Arab Emirates.

PARTICIPATION PROCESS AND CONDITIONS

Producers or manufacturers of the products listed above who are interested in this activity may register to take part in a selection process run by the Marriott hotel.

Once registered, they will receive a company profile form to complete and submit with a company catalogue and the product's technical data sheet.

The documentation must also include a price list showing the standard price and the promotional price for the first order.

Prodeca will inform companies whether or not they have been selected.

If selected, Prodeca will send instructions on shipping the products to be included in the buffet.

PROMOTION PROGRAMME

Prodeca will run a programme to promote and publicise this initiative in Dubai through various communication elements, including:

• Signage for the CATALAN BREAKFAST station at the breakfast buffet
• Promotion of the initiative on social media
• An inaugural breakfast with invited dignitaries and opinion leaders
• Creation of a permanent web space listing the hotels taking part in this CATALAN BREAKFAST initiative, which begins with the Stay Emirates Marriott in Dubai.

BENEFITS FOR THE SELECTED COMPANIES

The selected products will be added to Stay Emirates Marriott's purchasing portfolio. The first order, which is promotional, will be at a special price to be proposed by each company.

For products of particular value with a long shelf life, Marriott may also consider including them in a premium food retail space the hotel makes available to its guests.

REGISTRATION DEADLINE

The deadline for receiving registrations is Tuesday 21 September 2021.