This session will give a clear understanding of the legal, cultural and logistical requirements for successfully starting to do business in Brazil. Participants will learn the keys to tapping the potential of this diverse, promising market for Catalan agri-food products.

It will also explore the opportunities Brazil offers: a country with a large population, a growing middle class and demand for high-quality, value-added food products. Particular emphasis will be placed on the segments where Catalan products can stand out, such as olive oil, preserves, cured meats, wines and organic products.

PROGRAMME

Institutional welcome - Eva Castro Román - Prodeca

• Brief background on the initiative and the commitment to Brazil as a strategic market for the Catalan sector.

Opportunities in the Brazilian gourmet market and the positioning of Catalan products - Maicon Romera - Founder of ROMERA JR.

• Profile of the Brazilian premium product consumer.
• Current trends: health, sustainability and added value.
• The main categories with growing demand: olive oil, preserves, cured meats, wines, organic products.

Accessing the Brazilian market: regulations, logistics and distribution channels - Maicon Romera - Founder of ROMERA JR.
 

• Health and technical requirements (ANVISA / MAPA).
• Product registration, labelling, the main entry barriers and estimated timescales.
• Sending commercial samples: procedure and recommendations.
• The main points of entry into the Brazilian market.
• The most suitable distribution channels: importers, gourmet distribution, specialist retail, e-commerce.

Prodeca activities supporting exports to Brazil - Rosalba Arrufat - Head of LATAM markets at Prodeca

• PRODECA's services for internationalisation in Brazil.

Open question time