TASTE OF NAPA (NAPA VALLEY FESTIVAL)
MORE INFORMATION
Registered companies that meet the conditions and criteria for taking part will receive information on the details of participation and on bringing wines into Taste of Napa.
Susanna Barquín
sbarquin@gencat.cat
Prodeca - Ministry of Climate Action, Food and Rural Agenda, in collaboration with the Catalan Tourism Agency, is organising the participation of Catalan wineries in the food and wine area of the Napa Valley Festival, held on 15 July in California, USA.
FESTIVAL INFORMATION
Taste of Napa forms part of the Napa Valley Festival, an exclusive event bringing together wines from Napa Valley and other parts of the world.
Alongside the wines there are offerings from wineries, restaurants and renowned chefs.
The target visitors are consumers with very high purchasing power, interested in wine, well informed about the product and influential in the sector in the North American market. They ask for very detailed specific information and also where they can buy the wines they are interested in and at what price.
ESPAI CATALUNYA - WINES CONDITIONS OF PARTICIPATION
Wineries interested in taking part must meet the following requirements and conditions:
- Belong to a Catalan wine designation of origin
- Have a distributor in California
- Staff the counter on 15 July (11 a.m.-3 p.m.), pouring the wines and giving information to interested visitors about both the wines and the wine tourism offering. Have one person to pour and present the wines.
- Send 3 or 4 cases of wine for tasting.
- Bring information and/or promotional material covering both the wines and the wine tourism offering.
Wineries taking part in Taste of Napa will be included in the Passport TON, a booklet listing all exhibitors. The festival will encourage attendees to visit every stand and collect a stamp to enter the competitions held at the end of the day.
There will also be a VIP area within TON, the Reserve Lounge, where the Napa Festival wineries will be located. This year the menu served in the Reserve Lounge will be Catalan-inspired and some of the Catalan wines will also be available to taste.
COST OF PARTICIPATION
- There is no cost for Catalan wineries to take part in the Napa Valley Festival.
- Participating wineries must cover the cost of the person staffing the space, as well as the cost of shipping the cases of product for tasting.
REGISTRATION DEADLINE
- Wineries interested in taking part in the Napa Valley Festival must register before 11 May 2023. Up to 10 Catalan wineries may take part.