MASTER CLASS ON CATALAN WINES AND SPARKLING WINES IN MEXICO

Prodeca - the Department of Climate Action, Food and Rural Agenda - in collaboration with the Government of Catalonia's Delegation in Mexico and Central America, are organising in Mexico City a master class on Catalan wines and sparkling wines, led by the Director of the Mexican School of Sommeliers, Ricardo Espindola.

WHAT IS THE MASTER CLASS?

The master class on Catalan wines and sparkling wines is a training tool for Mexican importing, distribution, hospitality and retail professionals, so that they get to know Catalan wines and the characteristics of the wineries already selling in Mexico and can promote their sales more and better.

It will be split into 2 groups of 20 people each, on 13 and 20 February 2023, and will take place at the emblematic The Wine Bar in Mexico City.

This activity will be held under the brand "Catalonia, where wine is culture", which will give attendees knowledge of Catalonia's wine sector, its culture and tradition, its 12 designations of origin, and specialist training on how to promote sales in restaurants, hotels and supermarkets aimed at the end consumer.

CONDITIONS OF PARTICIPATION

Taking part in this master class on Catalan wines is open to wineries meeting the following requirements:

1. Having a presence in Mexico 
2. The distributor must be available to discuss its sales strategy in Mexico, before the tasting, with Prodeca's agri-food trade promotion officer in Mexico
3. Each winery must send a case of 6 bottles per label to the Government of Catalonia's Delegation in Mexico
4. Each winery may take part with a maximum of 3 labels

Prodeca reserves the right to select companies according to criteria of product fit and suitability, and with the aim of having the various native Catalan varieties and all the designations of origin represented 

COST OF PARTICIPATION

Prodeca and the Government of Catalonia's Delegation in Mexico and Central America will cover the costs of organising this event.

The winery only needs to supply the product for the master class (6 bottles per label, maximum 3 labels per winery)

REGISTRATION DEADLINE

• 13 January 2023 registration application (link at the foot of this call)  
• 20 January 2023 form  (it will be sent to you once registered)

A company will be considered admitted once Prodeca has notified it of its participation, having first submitted the duly completed participation application as well as the form you will receive once registered, with information about your distributor and market presence.

Prodeca reserves the right to select companies according to criteria of product fit and suitability for the market and the representation of all the Catalan designations of origin.