PROWINE SINGAPORE 2022

PRODECA - Ministry of Climate Action, Food and Rural Agenda is organising the group participation of companies at the ProWine Singapore 2022, to be held from 5 to 8 September.

FAIR AND MARKET DATA

ProWine Singapore is a biennial fair aimed exclusively at wine and spirits trade professionals. It is held alongside the Food and Hotel Asia (FHA) food fair.

Organised by Messe Düsseldorf and Singapore Exhibition Services, it is one of the most important business-contact platforms for the agri-food sector in Asia, with particular influence in South-East Asia.

FIGURES FROM THE 2018 EDITION

• 270 exhibitors from 33 countries
• 7,218 trade visitors
  • 60% from Singapore
  • 41% from 20 other countries, mostly Malaysia, Thailand, Indonesia and the Philippines.

VISITOR PROFILE

This event is aimed exclusively at wine and spirits professionals. Visitor types include wine and spirits importers, distributors, wholesalers, supermarkets, hypermarkets, retailers, hotels, resorts, restaurants and bars/clubs.

Attendees at Singapore fairs are mostly from the ASEAN region (Indonesia, Malaysia, the Philippines, Singapore and Thailand).

MARKET DATA

The Association of Southeast Asian Nations (ASEAN) — Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, Brunei Darussalam, Cambodia, Laos and Myanmar — is one of the markets with the greatest potential for wine in the coming years. Global growth in wine sales will indeed come mostly from this region, in contrast with the slowdown in European markets.

ASEAN, with close to 655 million consumers, has managed despite global crises and local recessions in recent years to maintain average annual economic growth of 5% and to double its middle class over the past 10 years.

Total wine consumption is estimated at 113.5 million litres in 2021, with forecast growth of 22.4% over the next 3 years. White wines are the best sellers (53.45%), followed by reds (43.24%), although sparkling wines (3.09%) are growing fastest.

Consumption of higher-quality wine is associated with social status and leisure, with demand coming mainly from expatriates, tourists, the middle class and young people, and consumption concentrated in the HORECA channel, wine bars and select venues.

Catalan exports to ASEAN have doubled in value over the past 10 years and in recent seasons have grown at 4.6%. This confirms that Catalan exports are progressively focusing on higher-value wines, in line with the trend in Asian markets, where designation-of-origin wines are currently growing by more than 25%.

SELECTION CRITERIA AND ORGANISATION OF THE STANDS

Prodeca provides Catalan companies with an exhibition space under the "Catalonia, where wine is culture" brand, with the aim of supporting the commercial promotion of this sector.

Forms of participation and stand adaptation:

• Individual stand

Participation is envisaged with an individual stand of 9 m², with storage, table, 4 chairs, counter, fridge and product display space (display cabinet or shelving, depending on final design).

Companies wishing to book a double stand must state this on their application, as must those wishing to share an individual space.

• Open group stand

Participation is envisaged in a shared area with no dividing walls and shared storage, where each company will have a space of approximately 5 m², with a counter, display cabinet and fridge (a large shared one or a small individual one, depending on what is possible), a high table and 2 stools.

• Stand adaptations and graphics

Prodeca will deliver the stands with basic decoration, harmonised across all stand types.

If an exhibitor needs furniture or services not covered by the terms of the call, they must notify Prodeca for approval and bear the cost.

Under the individual stand option, exhibiting companies may, if they see fit, adapt their stand with other promotional material (vinyls, pull-up banners) — items that can be attached but not nailed — provided they notify Prodeca in advance and bear the installation work and/or costs.

If the exhibiting company chooses to adapt its stand, this may in no case affect the basic identifying graphic elements (the company's graphic identity, the Catalonia image).

If the individual stand is shared by 2 companies, the areas carrying graphics and other company information must also be shared.

Under the group stand option, the exhibiting company may not make any adaptations.

• Other information

All companies will be included in the fair catalogue.

A draw will be held to allocate the exhibitors' locations, according to the option requested.

The Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

COST AND CONDITIONS OF PARTICIPATION

• Individual 9 m2 space: €3,700 + 21% VAT = €4,477
• Individual 9 m2 space shared by 2 companies: €2,200 + 21% VAT = €2,662 per company
• Shared open space (approx. 5 m²): €2,400 + 21% VAT = €2,904

Companies interested in taking part must complete the registration form, ticking the option chosen, and send it to Prodeca together with payment or proof of payment of the registration fee.

Company registrations will be accepted until the space contracted for this fair is fully allocated.

A minimum of 10 registered companies is required for the activity to go ahead, across any of the possible options. Should that number not be reached by the stated deadline, the amounts paid would be refunded.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 22 March 2022
• Registration fee: €1,400 + 21% VAT = €1,694

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining amount must be paid before 22 July 2022.

If the company withdraws, it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Prodeca reserves the right to select companies according to the criteria set out in the previous sections.

TRANSPORT OF SAMPLES

Prodeca will appoint a company for the transport of samples. Exhibitors may nevertheless engage another transport company.

If the exhibiting company chooses to engage another transport service, Prodeca will accept no responsibility and will not coordinate the arrival of the samples at the fair venue, which is in all cases the responsibility of the contracting company.

All costs arising from the transport service (transport cost, insurance, duties, import costs and/or any others) are at the exhibiting company's expense.

Prodeca will cover €300 per company for an individual stand and €170 for a shared stand, towards the outbound shipment of samples for exclusive display use. This contribution will be deducted from the total invoice issued to the company by the appointed carrier.

Shipment will be by sea and companies with an individual stand may send one pallet of up to 1 m3. Companies in shared spaces will have their samples consolidated and may send the equivalent of half a pallet.

Prodeca will send specific instructions.

Should a company need an additional transport service, such as collection of goods from its warehouse or return transport, it must arrange this directly with the carrier before the fair and at its own expense.