Mexico, with over 130 million inhabitants and a developing market, is the main destination for European wine exports to Latin America. It therefore plays a key role as a gateway to the region for many brands looking for new markets to start exporting to.

Mexico's wine market is dynamic and adventurous. Sales in the sector have grown by an average of 8% a year over the last five years, reaching 122 million litres, which makes it a country full of opportunities for Catalan companies.

The course will cover the tools future wine and cava exporters to Mexico need, the market's features, distribution channels and applicable regulations.

DATE AND TIME

• Thursday 27 October, 4 p.m. to 5.30 p.m.

SPEAKERS

• Sofía Elguero Sosa: Head of agri-food trade promotion at the  Government of Catalonia's Delegation in Mexico.
• Manuel Carlos Pérez Ferreiro: Managing Director of Comercio Exterior Bierzo.

CONTENT

• General features of the Mexican market: demand and the wine consumer profile
• What documentation and requirements are needed
• Distribution channels. How do they work?
• The main wine and cava importers and distributors. How do they work? How do you contact them?
• The main agri-food trade fairs

FORMAT

Online. You will receive the link to join two days before the course.

COST

Free