Germany offers major opportunities for Catalan olive oil exporters. The course will provide relevant data on this market, where olive oil is a prized product, and will show how to introduce it, which channels to target and how to find importers, among other things.

DATE AND TIME

• 15 July 2022
• 10 a.m. to 12 noon
• Online training

SPEAKER

• Marta Moneo: Agri-food trade promotion officer for Prodeca at the Government Delegation in Germany.
• Susanne Neumann: Director of the ACCIÓ office in Germany.
• Ralf Bos: General Manager of Bos Food, importer and distributor of delicatessen products.
• Stephanie Roten­han: Head of purchasing at Andupez, an importer and distributor of Spanish food and drink.
• Carmen Sánchez García: Olive oil sommelier, sensory and marketing adviser for the German market.

CONTENT

• An introduction to the olive oil market in Germany.
• How to import and distribute oil in Germany: the distributor's and buyer's perspective.
• The main things to bear in mind when selling olive oil in Germany. Common mistakes.
• Distinguishing qualities and uses. Formats for each quality.
• Olive oil and connecting with the consumer.
• How to win the distributor's trust and loyalty.
• The importance of expert technical support: format and ideas for promoting the use of olive oil in Germany.
• Common questions asked by German consumers.
• Labelling.
• The added value of packaging.