China is the country where most products are sold through market places and where the online channel is well established. The course will set out the keys to understanding the Chinese market, the most suitable channels and the requirements for entering it.

DATE AND TIME

• 12 May 2022
• 10 a.m. to 12 noon
• Online training (TEAMS platform)

SPEAKERS

• Màrius Rossell – Executive Director of TRIOLOGI, an agency specialising in ecommerce.
• Judith Padrós – Expert in business development in the Asian market at TRILOGI, an agency specialising in ecommerce.

CONTENT

1. Understanding the market and the most suitable channels

• What is the consumer we are targeting like?  
• Commercial opportunities
• Trends and developments in the food sector
• Cross-border vs domestic ecommerce
• Market entry barriers (legal / operational)
• Distribution with local or own partners

2. The keys to entering the Chinese market

• Planning: are we ready?  
• Where to start?
• Market access channels – offline and online
• How to get yourself known (marketing)
• How others have done it: successes and failures