GERMANY COMMERCIAL PROMOTIONAL CATALOGUE

In the current international context, PRODECA, in coordination with the Government of Catalonia's Delegation in Germany and ACCIÓ, has begun a round of contacts  with potential buyers  in this market  to set up a circuit of product offerings and the possibility of virtual meetings with Catalan agri-food companies. 

To help the information reach the largest possible number of German retailers and potential buyers , the proposal is to  produce a  catalogue  of Catalan agri-food products to serve as a commercial promotion tool in the destination market.

WHO IT IS AIMED AT

Participation is open to Catalan producers and processors of the following foods and drinks that have export capacity and meet the following requirements:

General aspects that will be considered:

• Companies with export capacity
• Quality products with high added value
• Gourmet/innovative packaging
• Organic products
• International certifications and PDO/PGI quality labels
• Awards and recognition

FINE FOOD SECTOR

• Olive oil: gourmet product, local varieties with added value, innovatively designed packaging, a range of sizes in ml,  quality label 
• Crisps and savoury snacks: gourmet packaging, traditional and innovative flavours, veggie crisps, ready-to-eat snacks
• Rice: with a quality label, gourmet packaging, 500 g-1 kg formats
• Nuts: ready-to-eat snack, innovative product, gourmet design
• Coffee and infusions: innovative packaging, biodegradable capsules
• Honey: quality label, gourmet design, range of flavours
• Chocolate, biscuits, confectionery and desserts: high-quality traditional product, innovative flavours, innovative packaging design, healthy and/or organic product
• Vegetable preserves: pâtés, olive spreads, olives, truffles, etc. Delicatessen product, innovative packaging design, gourmet formats
• Fish preserves: delicatessen product
• Water: innovative design, formats: 250 ml, 500 ml, 1 litre
• Veggie specialities: ready to cook/eat, innovative packaging
• Cheeses: traditionally made, gourmet, quality label, formats: whole and in wedges, varieties: goat, sheep and cow

MEAT SECTOR

• Meat: fresh or frozen pork and beef, organic only
• Cured meats: traditional and innovative product, ready-to-eat snacks

FISH SECTOR

• Fish: chilled/frozen, MSC certification, seafood, crustaceans and molluscs

WINE AND SPARKLING WINE SECTOR

• Wine: quality label, mid-to-high price
• Other wine-based drinks: vermouths, sweet wines)
• Sparkling wines/Cava: quality label, mid-to-high price
• Natural wines: companies producing natural wines exclusively

LIQUEURS AND SPIRITS

• Liqueurs and spirits: traditional Catalan products: ratafia, malvasia, etc.

ORGANISATION OF THE ACTIVITY

Interested Catalan companies meeting the above requirements may:

1. Complete the registration to take part in the selection of companies that will appear in the catalogue.
2. Catalan companies must send a completed form provided by Prodeca, with catalogue details and general details (not for publication in the catalogue).
3. This selection will not be made in order of registration but according to fit with consumption trends in Germany that may generate the most commercial opportunity, since there is a cap on the number of companies per product category in the catalogue.
4. Once the buyer's interest is confirmed, the Catalan company must send samples (at its own expense) and the meeting will be scheduled on a digital platform, with Prodeca's  agri-food trade promotion officer in Germany present.

NOTE: appearing in the promotional catalogue does not guarantee meetings, as this depends on buyers' interest. 

COST OF PARTICIPATION

Participation in the catalogue, as well as the coordination of and support for any meetings,  is free of charge for the participating Catalan companies

REGISTRATION AND DEADLINES

Companies interested in taking part in the promotional catalogue  must complete the registration form  before 16 November 2021.

Once registered, participating companies will receive a form requesting all the information needed about the company and product description (for the catalogue). A selection will be made and, once compliance with all requirements is confirmed, the company's inclusion in the catalogue will be confirmed.