FOODEX SAUDI 2022

The Ministry of Climate Action, Food and Rural Agenda, through Prodeca, is organising a trade promotion activity in Saudi Arabia, the Middle East's largest market, organising the participation of Catalan agri-food companies at the FOODEX SAUDI 2022, to be held in Riyadh (Saudi Arabia), on 13 to 16 September 2022.

FAIR AND MARKET DATA

Foodex Saudi is the benchmark food and beverage fair for the large Saudi market.

Key facts:

• Edition: 9th
• Frequency: annual
• Venue: Riyadh Intl. Convention & Exhibition Center
• Exhibitors 2019: 559. 79% international, 21% local
• Visitors 2019: 8.491
• 28% Importers and wholesalers
• 8% Retailers/supermarkets
• 14% Distributors
• 10% Catering services
• 13% Hotels
• 12% Restaurants
• 9% Suppliers
• 1% Education
• 4% Government associations

Exhibitor profile:

• Food and beverage suppliers: processed foods, preserves, staple foods, meat, poultry, seafood, finished products.

Market figures

Saudi Arabia has the largest population in the GCC region, with 29 million residents and an annual growth rate of 3.3%. More than 50% of the population is under 25, and this is precisely the age group most receptive to Western consumption trends.

Food and beverage consumption: USD 70 billion

• 60% of total consumption in the Gulf Cooperation Council countries
  USD 27 billion in gourmet, organic and health products
  USD 35 billion in food and beverage imports

Some of the main players in the Saudi retail market are Walmart Inc., Amazon Inc., Lulu Group, Carrefour UAE, Spinneys, Choithram, Abdullah Al-Othaim Markets Company, Al Raya, Al Sadhan, Fucom LLC and Balsharaf Group. Manuel Supermarket, Panda and Danube are also worth noting.

SECTORS OF INTEREST

• Waters
• Beverages
• Meat and meat products
• Confectionery, biscuits, pastries
• Dairy and eggs
• Olive oil
• Frozen products
• Organic and health products
• Gourmet products
• Fresh prepared, ready-to-eat products

ORGANISATION OF COMPANY PARTICIPATION

At Foodex Saudi Riyadh, Prodeca is organising an Espai Catalunya with the aim of supporting the commercial promotion of food and beverage companies in the Saudi market.

The ESPAI CATALUNYA is a shared exhibition area with no dividing walls.

Each company will have 6 m2 with a counter, display cabinet, high table and 2 stools, plus company graphics. Storage will be shared.

If a company needs a display fridge or other furniture not listed above, it must arrange and pay for it directly. In all cases, it must notify Prodeca sufficiently in advance so that both the electrical supply and the layout of furniture and other items can be planned for.

All companies will be included in the fair catalogue.

A draw will be held to allocate exhibitor locations.

REPRESENTATION BY PRODECA

Prodeca expects to be able to represent up to 5 companies that do not send staff to attend to trade visitors at the fair.
In this case, a space with the company's and product's branding will be set up on Prodeca's stand. The company will appear in the fair's online catalogue, and the Prodeca staff responsible for participation in this fair will represent its commercial interests in line with the information and instructions provided by the exhibiting company.
At the end of the fair, Prodeca will provide a summary of the contacts made, indicating the interests and requests received. Where possible, and depending on the type of contact made, an online connection will be arranged between the company and the buyer.

PARTICIPATION PRICES

• 6 m2 space: €900 + 21% VAT
• Representation by Prodeca: €900 + 21% VAT

REGISTRATION DEADLINE

• Closing date for applications: 1 June 2022
• Registration fee: €900 + 21% VAT

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee.

Once admitted, if the company withdraws it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

Should the fair organisers cancel the edition, Prodeca will refund companies the amounts paid. No claims will be accepted for damages or for costs other than those strictly paid as registration fees.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market. Should demand for spaces exceed those offered, the criterion of order of arrival of registrations will apply.

TRANSPORT OF SAMPLES

Transport of samples is at the exhibiting company's expense.

Where companies require a sample transport service, Prodeca can advise on choosing the operator best suited to each exhibitor's needs.