eBUSINESS WITH 7-ELEVEN

In the current international context, Prodeca has begun making contact with international retail chains to set up a circuit of product offerings and virtual meetings with Catalan companies. On this occasion, the proposal is to connect Catalan food producers with 7-ELEVEN (Taiwan).

7-ELEVEN is Taiwan's leading convenience store chain, with more than 6,000 outlets across the island for over 40 years and turnover of more than 9 billion dollars. 7-ELEVEN stores are open 24 hours and serve more than 4.6 million customers a day.

They carry a wide range of products including drinks, snacks, fresh and frozen food, catering for every meal of the day.

They also have an international department that brings global trends into their stores. They introduce the latest snack launches and have an "International Quality Goods Shelf" selling the best-known international products.

WHO IT IS AIMED AT

Participation is open to Catalan food and drink producers and processors meeting the following requirements set by 7-ELEVEN:

• Individually packaged, ready-to-eat products.
• Quality products at mid to upper-mid prices.
• Products with a shelf life of at least 12 months.
• Products with original, distinctive packaging and an interesting story.

Companies from the following sectors may register:

• Confectionery, chocolate and sweets (original products not already on the market, with distinctive features, are recommended)
• Biscuits (tins with special, eye-catching designs are valued)
• Snacks (original products are valued, as is packaging in tins with special, eye-catching designs)
• Nuts
• Preserves
• Cured meats* (in small packs for one or two people in a single serving)
• Wine and cava (half-litre formats are valued).

* Cured meats must be approved for Taiwan.

ORGANISATION OF THE ACTIVITY

Interested Catalan companies meeting the above requirements may complete the registration to take part in the selection of companies that will meet 7-ELEVEN's buyers.

Catalan companies must send a completed form provided by Prodeca, along with their product catalogue in English, so 7-ELEVEN can assess viability before 22 October 2021.

Once the buyer's interest is confirmed, the meeting will be arranged on a digital platform, with a consultant/local representative contracted by Prodeca present.

Meetings will last around 30 minutes.

If, once the date and time of the meeting with the relevant buyer have been agreed, the participating company does not attend, Prodeca does not undertake to arrange a new date. If it is the buyer who is unable to attend, Prodeca will arrange a new proposed meeting.

The meetings will be held in English.

If samples are required, Prodeca will help coordinate transport , which will in any case be at the participating company's expense.

PARTICIPATION PRICE

• Taking part in the company selection is free of charge.
• Selection by 7-ELEVEN and the coordination of the meeting, with subsequent support, are also free of charge.

REGISTRATION AND DEADLINES

• The registration deadline is 20 October 2021, and contact with the buyer will be maintained throughout the rest of 2021.

Companies interested in the EBUSINESS WITH 7-ELEVEN activity must complete the registration form.

A company will be considered admitted once it has sent the duly completed participation application. Once registered, participating companies will receive a form requesting all the information needed about the product and the company description, along with the product catalogue, before 22 October.