eBUSINESS WITH GRUPO ÉXITO COLOMBIA
CONTACT PERSON:
For more information and clarifications, please contact:
Susanna Barquín
sbarquin@gencat.cat
Tel. +34 607 07 31 16
Prodeca, through its Prodeca-Colombia office, has agreed with Colombia's Grupo Éxito to organise a presentation of Catalan companies' offerings in the categories of interest to this retail chain.
GRUPO ÉXITO COLOMBIA
Colombia's Grupo Éxito is part of South America's leading supermarket group. In Colombia it operates in 23 departments with 515 outlets.
The Éxito brand's strong positioning is down to excellent supplier relationships, a diversity of retail formats giving access to different market segments, and broad geographical coverage allowing it to respond effectively to the price wars and heavy discounting of its competitors.
Its multichannel strategy allowed the group to close 2020 in Colombia with sales up 5.6% on the previous year.
As for the market, economic activity in Colombia grew 11.8% year on year in March 2021, according to the Economic Tracking Indicator. March was also the first month of 2021 with positive figures.
CATEGORIES OF INTEREST
Grupo Éxito has expressed interest in the following product categories:
- Rice
- Sweets and confectionery
- Fruit preserves and jams
- Vegetable preserves
- Fresh fruit
- Citrus
- Nectarine
- Apple
- Peach
- Flat peach
- Plum
- Nuts and dried fruit
- Biscuits
- Dried pulses
- Oils
- Olive oil
- Seed oil
- Packaged olives and pickles
- Pasta
- Crisps and other snacks
- Industrial bakery products
- Salt, vinegar, spices
- Sauces
- Juices
- Nougat and honey
- Chocolate and cocoa
CONDITIONS OF PARTICIPATION AND REGISTRATION
Catalan companies producing items in Grupo Éxito's categories of interest may register for this activity before 15 July 2021.
Registered companies will receive a company profile form to send to Prodeca together with their product catalogue and specifications. The deadline for receiving the profile form and product catalogue is 18 July. If a company does not send the documentation within the set deadline, it will be deemed to have withdrawn from the activity.
All documentation received will be presented to Grupo Éxito so it can select the companies it wishes to meet. The meetings will be held online. Prodeca will inform the selected companies of the meeting date and set up the channel for holding it as Grupo Éxito confirms availability.
PARTICIPATION PRICE
- Registration for this activity is free of charge.
TRANSPORT OF SAMPLES
Sample transport is not included in this activity. If Grupo Éxito asks the company for product samples during the meeting, the company will bear the costs and handle the arrangements.
FOLLOW-UP
Prodeca, through Prodeca - Colombia, will follow up on results after the meeting held with each company.
The Catalan company undertakes to inform Prodeca of the outcome of the activity.