COVID-19 has accelerated companies' digitalisation and consolidated the upward trend in online sales. In this session we will look at what to consider when opening an e-commerce site for food products, focusing on practical, operational aspects such as logistics, product distribution, pricing policy, how it is managed, etc. We will also look at a B2B sales case study with Torrons Vicens, which will share its online sales experience. Finally, we will see how we can market our products through the Manzaning.com platform case study. 

DATE AND TIME 

18  February 2021 

10 am – 12 noon 

Online training 

SPEAKERS 

Guillem Vallejos: Computer engineer, digital transformation adviser and expert in e-commerce, marketplaces and mobile app development. 

Pedro Solano: E-commerce & B2B Manager at Torrons Vicens. 

Valentina Tomescu: Project and business development coordinator at manzaning.com.

OBJECTIVES 

• Learn all the strategic and operational aspects for launching an e-commerce site. 

• Learn which aspects must be considered in order to sell through the online channel. 

• Learn what kind of professionals a company needs to manage the online channel. 

• Learn about the different platforms for selling food products online.  

• Learn about B2B and B2C sales success stories. 

CONTENT 

• Strategic and operational aspects for launching an e-commerce site. 

• The keys to success and the recurring mistakes when opening the online channel. 

• Different options for selling food products through the online channel. 

Case studies 

• B2B: Torrons Vicens 

• B2C: Manzaning.com 

WHO IT IS FOR 

• Company directors 

• Export managers 

• Marketing and communication managers 

• Logistics managers 

• Finance managers 

COST AND CONDITIONS OF PARTICIPATION 

Free training.  

To attend the course you must register in advance and receive the confirmation email.  

Once registered, you will receive the email to connect two days beforehand.