This Christmas Prodeca promotes the consumption of local products on Catalan tables

This Christmas, Prodeca has launched a double campaign to promote the consumption of local foods through the Gastroteca and Benvinguts a Pagès: #CuidemLaNostraTaula i #AlimentsQueSónCultura. Both initiatives are part of the initiative 'Good for everyone', promoted by the Department of Agriculture, Livestock, Fisheries and Food to consolidate the habit of buying local products.

'Welcome to Pagès' is on the table in Catalan homes 

Welcome to Pagès, kicking off Christmas with the campaign to promote and encourage the consumption of local products #CuidemLaNostraTaula. The initiative is based on the idea that taking care of our table means taking care of our farming. Thus, 36 Catalan agricultural farms and 12 tourist accommodations from all over the country participate in the campaign with the aim of facilitate direct purchase from field to table. 

In this way, the Benvingut a Pagès website collect more than a hundred local and traditional food products for these festivities. From Penedès rooster to Christmas cookies, through saffron, honey, wine or extra virgin olive oil, the website brings together a complete agri-food offer. Each product has its information sheet, as well as the reference of the producer or production company that makes it possible, and a direct link to the shopping cart. 

Keeping the original idea of Benvinguts a Pagès to disseminate and highlight the work of farmers and ranchers and their relationship with the tourism sector, the initiative #CuidemLaNostraTaula it also includes 12 rural tourist accommodations from all over Catalonia that offer the option of booking online directly on their website, always in compliance with the prevention measures dictated by the Generalitat de Catalunya. An opportunity to discover the territory, enjoy a privileged natural environment and learn about the origin of the products we consume every day.

The Gastroteca promotes Christmas baskets of local products

If celebrating Christmas with the family and around a meal with local food is a local tradition, it is also a tradition to present to friends, acquaintances and greetings with a basket of products specific to these dates. That's why Gastroteca joins the campaign #CuidemLaNostraTaula with the promotion of different local Christmas lots. On the Gastroteca.cat portal you can find a selection of breads, of different prices and varieties, with detailed information on the producers and the regions of origin of the food, as well as the possibility of purchasing the basket directly from the producers.

On the other hand, under the concept #AlimentsQueSónCultura, the Gastroteca animates this Christmas a consume the foods that are closest to its. The campaign, which can be followed through the various social network profiles, Instagram, YouTube, Facebook i Twitter, consists of 3 actions: a game that will recommend to the user, based on four questions, which local foods to give or give to yourself this holiday season; an advent calendar that will discover on the networks a local seasonal product for each day during the month of December; and a tea towel with exclusive illustrations to be raffled off on social platforms.