Catalonia takes part in Fruit Attraction with 93 companies from the fruit and vegetable sector

Catalonia once again has a broad business presence at Fruit Attraction, one of the main international events for the fruit and vegetable sector, held from 6 to 8 October at IFEMA Madrid. A total of 93 Catalan companies and entities are taking part in this 18th edition, 29 of which are doing so through Prodeca within the Catalonia Space (Espai Catalunya). Catalan participation aims to facilitate companies' contact with buyers and trade operators, expand relations with international markets and give visibility to the Catalan fruit and vegetable offer.

Fruit Attraction has become one of the main trade meeting points for the sector on an international scale. The previous edition occupied 70,254 m² of surface area and brought together 2,201 exhibiting companies from 59 countries and more than 117,000 professionals from 145 countries, a scale that facilitates direct contact between producers, marketers, distributors and international buyers. International fairs are among the tools that Prodeca makes available to companies to identify importers and distributors and establish new trade relations.

In this edition, companies participating with Prodeca have different presence options, from individual stands within the grouped space to bare space or the Catalonia Meeting Point, conceived as a meeting and working point for Catalan companies and professionals present at the fair.

Catalan companies participating in Fruit Attraction 2025 in the Catalonia space:

• ACUDAM - Planters and wooden crates - Pla d'Urgell
• AMSAFRESH - Fresh stone fruit, pome fruit and citrus - Montsià
• CERIMA CHERRIES - Cherries - Ribera d'Ebre
• CÍTRICS TERRES DE L'EBRE - DELTAFRUITS - Citrus - Baix Ebre
• EXPORTADORA D'AGRIS ALCANAR - Citrus - Montsià
• COOPERATIVA DE SOSES - Stone fruit and pome fruit - Segrià
• COPA FRESH - Fresh fruit - Pla d'Urgell
• DASBEN - Fresh stone fruit and pome fruit - Segrià
• FRUCTÍCOLA EMPORDÀ - Apples – Baix Empordà
• FRUITES FONT - Fresh fruit - Segrià
• GERMINATS TUGAS - Sprouts and vegetable shoots - Baix Llobregat
• GIRONA FRUITS - Apples, pears and soft fruit - Baix Empordà
• GIROPOMA - Apples - Baix Empordà
• GREENFARMERS - Garden vegetables - Segrià
• GRUPO CATALÁ - Stone fruit, pome fruit and citrus - Segrià
• LA COMA - Fresh stone fruit and pome fruit - Segrià
• MARCO FRESCO - Fresh fruit and vegetables - Barcelonès
• MERCABARNA - Food wholesale market - Barcelonès
• PRATS FRUITS - Fresh soft fruit - Barcelonès
• SANDO CLEMENTINE - Clementine and citrus varieties – Baix Ebre
• SAT FRUITA D'ALCARRÀS - Fresh stone fruit and pome fruit - Segrià
• SAT PLA D'ESCARP 1235 - Stone fruit and figs - Segrià
• SAT VIVEROS ALCANAR 1398 - Citrus and fruit tree nursery - Montsià
• TRECOOP FRUITES - Soft stone fruit and pome fruit - Segrià
• VISA FRUITS - Fresh stone fruit and pome fruit - Barcelonès
• VIVEROS ALCAPLANT - Citrus, olive and fruit tree nursery – Montsià
• AFRUCAT
• CONSELL CATALÀ DE LA PRODUCCIÓ INTEGRADA 
• IRTA

An institutional delegation led by Counsellor Ordeig

The Counsellor for Agriculture, Livestock, Fisheries and Food, Òscar Ordeig, visited Fruit Attraction today and toured the Catalonia Space and the stands of the Catalan companies present at the fair. He was accompanied by the Secretary for Food, Rosa Cubel; the Director General of Agriculture and Livestock, Rosa Altisent; the Director General of Agri-food Companies, Quality and Gastronomy, Joan Gòdia, and the head of Sectoral Solutions at Prodeca, Rosalba Arrufat.

The visit allowed direct contact to be maintained with companies and sector organisations present in Madrid and to learn about their commercial and internationalisation priorities.

“Fruit Attraction is an opportunity to showcase the strength of a sector that is strategic for Catalonia, with great productive, export and innovation capacity. The Government wants to support companies so they can open new markets, generate more value and continue advancing towards a more competitive sector adapted to future challenges”, said Counsellor Ordeig.

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Research and innovation, tools to adapt fruit growing to climate change

Within the framework of Fruit Attraction, ADORE™, a new global premium apple programme, was also presented. It integrates varieties developed to adapt fruit production to a context of climate change and rising temperatures.

The programme is the result of more than two decades of research, genetic improvement and scientific development within the Hot Climate Partnership, an international alliance of which the Institute of Agrifood Research and Technology (IRTA), an entity of the Department of Agriculture, Livestock, Fisheries and Food, is a member.

ADORE™ brings together different varieties with complementary harvest calendars and agronomic characteristics, with the aim of facilitating their adaptation to different producing regions and market needs. The programme already has a notable initial presence in Catalonia, where there are 120 hectares under licence through FruitFutur.

The development of these new varieties is an example of the importance of research and innovation in adapting the primary sector to the effects of climate change, while maintaining the quality and competitiveness of production. Research and innovation, tools to adapt fruit growing to climate change

Catalan fruit maintains a high export orientation

The presence at Fruit Attraction is framed within the internationalisation strategy of the Catalan fruit sector. Catalonia usually produces close to one million tonnes of fruit per year and is the autonomous community with the highest production of soft fruit. Catalan apples and pears account for more than 50% of the State's production, while Catalonia accounts for approximately 30% to 35% of the State's peach and nectarine production.

In terms of trade, between January and June 2026, Catalonia exported 312,138 tonnes of fruit worth €518.93 million, figures that are practically stable compared with the same period of 2025, with a decrease of 0.47% in both value and volume.

Considering fruit and vegetables together, exports reached €703.16 million and 452,756 tonnes, with an increase of 0.51% in value and a decrease of 1.92% in volume.

This international orientation is also reflected in the business base. In 2025, Catalonia had 393 regular fruit exporting companies, 4.8% more than the previous year and 20.87% of the total for the State. Over the last five years, between 2020 and 2025, Catalan fruit exports grew by 41.51% in value, while volume grew by 0.95%.

Lleida accounts for more than a quarter of Catalan fruit exports

The territorial weight of the sector is especially relevant in Lleida, Catalonia's main fruit exporting province. Between January and June 2026, Lleida companies exported 82,712 tonnes of fruit worth €137.57 million, 26.5% of both the volume and the value of Catalan sector exports. In 2025 the province had 137 regular fruit exporters, close to 35% of the Catalan total.

Stone fruit has a particularly prominent weight in this productive and export structure. In 2025, Lleida accounted for 82.68% of Catalan peach exports and 88.91% of nectarine exports. As regards pome fruit, Lleida accounted for 65.13% of Catalan pear exports.

Fruit Attraction makes it possible to bring together, over three days, a large part of the operators involved in the international marketing of fruit and vegetables. Grouped participation is part of Prodeca's activity to facilitate Catalan companies' access to leading international fairs and contact with operators in destination markets, a line of work that the entity develops together with companies, associations and sector agents.