CREWAS
CONTACT PERSON:
Susanna Barquín
607 07 31 16
sbarquin@gencat.cat
The Creative Revolution: European Wines and Charcuterie
Objectives
CREWAS is a European project led by Prodeca to promote Catalan designation-of-origin wines and Catalan charcuterie in China, South Korea and Japan.
The project aims to increase awareness, visibility and demand for these products in Asian markets, highlighting their quality, origin, authenticity, traceability and the values associated with sustainability. The activities are aimed both at professionals along the supply chain — importers, distributors, the HORECA channel and opinion leaders — and at end consumers.
The programme includes promotions in retail outlets and on e-commerce platforms, masterclasses and professional tastings, gastronomy weeks in restaurants and digital communication campaigns. Catalan companies will be able to take part through the various calls Prodeca will publish over the course of the project.
In China, activities will focus mainly on Beijing, Shanghai, Guangzhou and Shenzhen; in South Korea, on Seoul and Busan; and in Japan, on Tokyo, Osaka and Nagoya. In the latter market, activities involving charcuterie will depend on how the health restrictions arising from African swine fever develop.
Duration
May 2026 – April 2029
Total budget
€3,000,000 in European funding
07.15.26
CREWAS: €3M in European funding to promote PDO wines and Catalan cured meats in Asia
Prodeca has presented Catalan companies with the European CREWAS project, an initiative backed by €3M in European funding that will boost the promotion of wines with designation of origin and Catalan cured meats in the Chinese, South Korean
09.10.26
Beijing hosts a professional tasting of Catalan wines and cured meats
Prodeca launches the European campaign The Creative Revolution: European Wines and Charcuterie in China with an activity aimed at importers, distributors, HORECA professionals and opinion leaders.