CATALAN FOOD SHOW GERMANY 2026

Prodeca-DARPA are organising the first edition of the Catalan Food Show Germany in Achern (Baden-Württemberg).

The aim of the activity is to strengthen the positioning of Catalan food and drink already present in the German market and to generate new commercial opportunities among distributors and professional buyers in Baden-Württemberg, one of the country's regions with the greatest agri-food consumption and distribution potential.

DESCRIPTION OF THE EVENT

The first edition of the Catalan Food Show Germany is a professional trade promotion event combining masterclasses, a showroom and networking spaces to give visibility to the Catalan food and drink already sold in the German market.

The event has an innovative format in which German distributors act as commercial ambassadors for the products they represent, presenting them directly to the professionals attending.

The day includes product display and tasting, themed masterclasses and culinary activities designed to showcase the quality, origin and story of Catalan food and drink, while helping to generate new business opportunities.

VENUE AND DATE

• Date: 26 October 2026
• Venue: EDEKA Kochfabrik Scheck-In 
  Achern (Baden-Württemberg)
• Sectors: Catalan food and drink

The Scheck-In Kochfabrik is a leading cookery school and venue for culinary events, part of the Scheck-In Center group, associated with EDEKA, one of Germany's main retail chains.

The venue has more than 500 m² of indoor facilities and a 150 m² terrace, specially designed to host cooking demonstrations, tastings, product presentations and professional events.

Its links to the EDEKA network and its regular role as a meeting point for food professionals and enthusiasts make it an ideal setting to give Catalan food and drink visibility before distributors, buyers and other agri-food professionals.

TARGET AUDIENCE

The activity is aimed at selected professionals from the Baden-Württemberg catchment area, mainly distributors, wholesalers and retailers specialising in food and wine, EDEKA buyers and Category Managers, managers of the EDEKA Scheck, Kohler and Hieber stores, EDEKA network suppliers, HoReCa professionals, as well as chefs, FMCG companies, specialist retail and other opinion leaders in the agri-food and gastronomy fields

FORM OF PARTICIPATION

Participating companies will have an exhibition space where their distributors can present their products, offer tastings and make direct contact with the professionals attending.

Each space will be identified with signage and a QR code giving easy access to the commercial details of the distributor in the German market or of the Catalan company itself.

Participating companies will be added to the digital catalogue of Catalan products available in the German market, a tool that will allow distributors and buyers to identify the products available in the country and that will support both this activity and Prodeca's future trade promotion work in Germany.

CONDITIONS OF PARTICIPATION

• Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.  

Companies interested in taking part in this activity must meet the following requirements:

• Be a Catalan company in food, beverages, wine or sparkling wine.
• Have products already on sale and in stock in the German market.
• Have a distributor in the German market to represent their products during the event.

The Participation will be channelled through the distributor, who will be responsible for staffing the exhibition space and representing the Catalan company commercially before the professionals attending.

The The physical presence of the Catalan company is not compulsory. However, companies that wish to do so may attend the event and take part alongside their distributor.

COST OF PARTICIPATION 

• The cost of taking part in this activity is €150 + VAT = €181.50

This fee does not cover travel or accommodation costs for the participating distributors, nor the costs of shipping the participating companies' product samples to the event venue.

PARTICIPATION DEADLINE 

• Companies interested in taking part in this edition must send Prodeca the duly completed registration form before 15 September 2026.

Participation will be considered confirmed once Prodeca has received the duly completed registration form and the company has paid the participation fee.

When making the payment, the following reference must be stated: CATALAN FOOD SHOW ALEMANYA 2026

Once participation is confirmed, if the company withdraws, it will forfeit the right to a full refund of the amount paid.

Prodeca nevertheless reserves the right to assess the circumstances behind the withdrawal and, where appropriate, to agree a full or partial refund.

Should the event have to be cancelled for reasons beyond Prodeca's control, Prodeca will refund in full the amount paid as a participation fee, with companies unable to claim any other indemnity or compensation for costs they may have incurred in connection with their participation.