BUSINESS TRIP MALAYSIA

PRODECA - DARPA is organising a business trip to Kuala Lumpur (Malaysia), taking place from 21 to 25 September 2026, with the aim of exploring business opportunities in this market for Catalan agri-food products.

PURPOSE AND FORMAT OF THE ACTIVITY

The business trip is organised as a collective market-exploration mission, with the aim of providing first-hand knowledge of the commercial environment and identifying opportunities in the South-East Asia region, using the MIHAS 2026 trade fair as the main contact platform.

The programme will include:

• Group meetings with importers and distributors, in both the halal and conventional segments
• Visits to points of sale and the HORECA channel
• Visit to the MIHAS 2026 trade fair (MITEC, Kuala Lumpur)
• Meetings with sector bodies and stakeholders (MATRADE, chambers of commerce)

Activities will be carried out in a shared format among the participating companies. Individual meeting agendas are not planned.

MARKET CONTEXT

Malaysia is one of the most developed agri-food markets in South-East Asia and a strategic platform for commercial development in the region. The combination of an established domestic market, a large community of Chinese origin, a first-rate hotel and restaurant offering and an internationally recognised halal ecosystem makes the country a particularly attractive environment for Catalan agri-food products.

In addition to its potential as a consumer market, Malaysia acts as a gateway to South-East Asia thanks to its logistical connectivity and the presence of operators working region-wide, which facilitates access to markets such as Indonesia, Singapore and Thailand.

The region is characterised by:

• A diverse commercial ecosystem combining opportunities in both halal and non-halal segments.
• Strong demand for quality imported agri-food products.
• A high presence of modern retail, HORECA and food service channels.
• A middle class with growing purchasing power and demand increasingly geared towards differentiated products.
• MIHAS, the leading international trade fair dedicated to the halal segment, which brings together operators from around the world and makes Kuala Lumpur a strategic meeting point for international business.

Strategic value of the trip

Taking part in this business trip makes it possible to develop commercial opportunities in one of the most dynamic markets in South-East Asia, to reach operators with regional distribution capacity and expand business contacts across several markets in the region, to gain first-hand knowledge of the different commercial ecosystems present in Malaysia, both halal and non-halal, to visit MIHAS 2026, the leading international platform for the halal segment, and to explore business opportunities linked to this commercial ecosystem.

SECTORS OF INTEREST

The activity is aimed in particular at companies in the following fields:

• Wines, sparkling wines and other premium beverages
• Gourmet and high added-value products
• Olive oil and derived products
• Food ingredients
• Value-added snacks and appetisers
• Biscuits, chocolate and confectionery
• Nuts and dried fruit
• Vegetable preserves and ready meals
• Pork charcuterie (NOTE: to export, the company must be included on the list of authorised establishments)

This list is indicative and not exhaustive.

COST OF PARTICIPATION

• Participation in the business trip carries a registration fee of €150 for the selected companies. PRODECA will handle the organisation, coordination of the collective programme and technical support throughout the activity.

The following costs will be borne by the participating companies:

• flights and accommodation for the participating company's staff, as well as allowances and meals
• local transfers
• any other expense arising from participation

CONDITIONS OF PARTICIPATION

• Participation is open to agri-food companies based in Catalonia or with a production plant in Catalonia.

Before the trip, PRODECA will convene a working meeting with the participating companies in order to:

• Present how the activity is organised
• Share market information and operator profiles
• Explain how the activities and the planned programme will work

REGISTRATION DEADLINE

• The deadline for submitting applications to participate is 4 September 2026.

Interested companies must complete the registration form available via the link at the foot of this call, together with payment or proof of payment of the registration fee (€150 + 21% VAT = €181.50).

Once the application and payment have been received, PRODECA will contact the company to complete the information needed to organise the activity.