Informational Session - CREWAS Program

Prodeca organizes an online informational session presenting the European project CREWAS (The Creative Revolution: European Wines and Charcuterie), an initiative for promotion, led by Prodeca and co-financed by the European Union, which aims to increase the visibility and demand for DO wines and Catalan cured meats in the markets of China, South Korea, and Japan.

During the session, we will present the program's objectives, the types of activities planned over the next three years, and participation opportunities for companies in the wine and cured meats sectors.

INFORMATIONAL SESSION DETAILS

📅 Date: July 14, 2026
🕧 Time: 12:30 p.m.
💻 Format: Online
⏱️ Duration: 1 hour

PROGRAM

• Institutional welcome
• Presentation of the CREWAS project
• Target markets and business opportunities
• Types of actions 2026-2029
• Benefits for participating companies
• Open question and answer session

Speakers

• Dèlia Perpiñà, director of Prodeca
• Susanna Barquín, CREWAS coordinator and head of the meat sector at Prodeca
• Daniel Pedraza, general director of EIBENS, executing body of the program

WHY ATTEND

The informational session will allow companies to learn directly about the promotion campaign's objectives and resolve any questions that may arise.

CREWAS offers companies the opportunity to:

• Participate in a European promotion campaign for three years.
• Participate in promotional actions, professional tastings, masterclasses, and gastronomic activities.
• Associate Catalan wines and cured meats with European values of quality, authenticity, traceability, and sustainability.