EXPO WEST NATURAL PRODUCTS USA 2027

Prodeca - Department of Agriculture, Livestock, Fisheries and Food is organising the participation of Catalan companies at EXPO WEST NATURAL PRODUCTS USA, to be held in Anaheim (California) from 3 to 5 March 2027.

FAIR DETAILS

EXPO WEST NATURAL PRODUCTS is one of the leading trade fairs in the United States, international in scope, bringing together producers, buyers, experts and industry professionals. It has become the epicentre of the latest health and wellness trends, with innovative, natural, organic and healthy products responding to demand and consumption driven by new lifestyles in the United States.

2026 figures

• 66,000+ professional attendees
• 3,200+ exhibiting companies
• Representation from more than 110 countries

Visitor profile

• Retail and wholesale buyers
• International distributors and importers
• Product development and innovation companies
• Ingredient and raw material manufacturers
• Investors and venture capital groups specialising in food and wellness
• Media and industry opinion leaders.

Companies and buyers present at recent editions:

Aldi, Costco, Trader Joe's, Sprouts Farmers Market, Whole Foods Market, Sam's Club, Thrive Market, Starbucks, Nestlé, Ingredion, Kerry, Cargill, Mitsubishi International Food Ingredients, Kaneka, Richardson Food & Ingredients, Honeywell, Tetra Pak, Boiron and numerous international distributors, importers and operators from the food and ingredients sector.

For more information about the fair, you can visit the official website. 

SECTORS OF INTEREST

Focused on healthy food and lifestyles, the fair centres on natural, organic and sustainable products.

• Functional or organic food products
• Alternative food products and the latest trends, such as innovative, healthy, plant-based and/or functional drinks and snacks.
• Food supplements.
• New pavilions devoted to clean beauty and Wellness Beverages (functional drinks).
• Plant-based analogue products and other alternative proteins.

PARTICIPATION CONDITIONS 

To take part in Expo West Natural Products, the fair organisers run a product and brand approval process, checking compliance with United States requirements and regulations for the relevant sector.

Companies wishing to take part must meet the fair's standards, both for products and for their promotional and marketing materials.

Products containing the following ingredients are prohibited at the event: 

• Products containing artificial sweeteners, colours and flavours; high-fructose corn syrup; partially hydrogenated oils; etc. are prohibited at the event. The full list of prohibited ingredients can be found in the ingredient standards on the fair's website. 

Companies meeting the standards and completing their registration through Prodeca's form will receive a notice with the product technical sheet that must be completed in order to be accepted by the fair organisers. 

IMPORTANT: Companies exhibiting alcoholic beverages must comply with the venue's and the State of California's regulations on serving and tasting alcohol. Samples must be served by a licensed bartender provided by the venue, at the exhibitor's expense. For this reason, all necessary services must be contracted through the official suppliers, including glassware, bartender and/or authorised staff, as well as any other requirement set by the organisers.

ORGANISATION OF PARTICIPATION

Prodeca is offering Catalan companies an exhibition space under the Catalunya brand, with the aim of supporting the sector's commercial promotion.

Participation option

ESPAI CATALUNYA

• NORTH HALL—HOT PRODUCTS—(7.5 m²)

Shared, open-plan exhibition area with no dividing walls. Including:

• 1 lockable counter with storage space
• 1 stool
• 1 display case
• Graphics (company logo and image)
• 1 table with 4 chairs for meetings
• Socket for charging laptops and phones

• HALL B—ORGANIC PRODUCTS—(9 m²)

Shared, open-plan exhibition area with no dividing walls. Including:

• 1 lockable counter with storage space
• 1 stool
• 1 display case
• Graphics (company logo and image)
• 1 table with 4 chairs for meetings
• Socket for charging laptops and phones

Any company requiring additional furniture, power or electricity consumption, or services not included in the terms of the call, must inform Prodeca well in advance so it can assess whether they can be accommodated. Prodeca can provide a price list for additional furniture and electrical item rental to companies that request it. In all cases, the cost of extras is always borne by the exhibiting company.

For this fair, and given its characteristics, exhibiting companies may not bring their own furniture or electrical items without prior approval from Prodeca.

All participating companies will be included in the fair catalogue.

PARTICIPATION COST 

• NORTH HALL - HOT PRODUCTS - (7.5 m²): €2,800 + 21% VAT = €3,388
• HALL B - ORGANIC PRODUCTS - (9 m²): €3,200 + 21% VAT = €3,872

Companies interested in taking part in this fair must complete the registration form and send it to Prodeca together with payment or proof of payment of the registration fee.

Registrations will be accepted until the space contracted for this fair is filled. The acceptance criterion is Prodeca's general rule: order of arrival of registrations.

Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

APPLICATION DEADLINE AND PAYMENTS 

• Application deadline: 31 October 2026
• Registration fee: €1,000 + 21% VAT = €1,210 

Payment reference: “EXPOWEST 2027”

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee.The remaining balance must be paid before 29 January 2027.

For this payment, the invoice number must be stated as the transfer reference.

Once admitted, if a company withdraws from participation it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market.

TRANSPORT OF SAMPLES 

• Transport of samples is borne by the exhibiting company.

Should companies require it, Prodeca can advise on arranging the shipment of samples.