MERCOSUR, A NEW DESTINATION FOR CATALAN WINES
CONTACT PERSONS
For any questions or clarifications, please contact:
Laia Villalbí
Tel. (+34) 677 339 315
laiavillalbi@gencat.cat
DO YOU WANT TO GROW YOUR WINERY'S EXPORTS AND OPEN UP NEW MARKETS IN LATIN AMERICA?
The session "Mercosur, a new destination for Catalan wines" aims to provide a clear, practical overview of what Mercosur is and what real opportunities the agreement with the EU offers the wine sector. We will analyse the impact this market can have for Catalonia and how to position Catalan wineries' wines there successfully.
The session will include experiences and practical recommendations on how to do business in the Mercosur countries: distribution channels, market access, cultural specifics and the keys to success.
Particular emphasis will also be placed on the services and tools that ACCIÓ and PRODECA, as bodies of the Government of Catalonia, make available to wineries. These are key resources for driving the internationalisation of the wine sector: expert support on the ground, tailored advice, access to strategic contacts and specific programmes to facilitate entry into and consolidation in these markets.
The session will close with a networking space for those attending in person.
PURPOSE OF THE EVENT
To learn about the new market opportunities in Latin American countries arising from the Mercosur agreement.
PROGRAMME
| 4.00 p.m. | - Welcome and introduction: What is the EU-Mercosur agreement? |
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| 4.10 p.m. | - Opportunities for the wine sector in Mercosur |
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| 4.20 p.m. | - Round table: opportunities for wineries |
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| 4.40 p.m. | - Services and tools |
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| 4.55 p.m. | - Questions and closing |
| 5.00 p.m. | - Networking for those attending in person |