Mercosur opens up new opportunities for Catalan wines in Latin America

On Thursday 4 June, from 4.00 pm to 5.00 pm, ACCIÓ and PRODECA are holding the session “Mercosur, a new destination for Catalan wines”, a free event designed to give Catalan wineries a practical view of the business opportunities that may arise in Latin American markets following the trade agreement between the European Union and Mercosur.

The session will focus on the specific opportunities for the Catalan wine sector in markets such as Brazil, Argentina, Uruguay and Paraguay, as well as the keys to positioning Catalan wines there and building stable trading relationships.

The programme will combine market analysis, on-the-ground experience and practical information on distribution channels, market access and the cultural particularities of Mercosur countries. It will also present the services and resources that ACCIÓ and PRODECA make available to companies to support their internationalisation, from specialist advice to access to strategic contacts and support in destination markets.

The session will feature Cristina Serradell, director of International Business at ACCIÓ; Dèlia Perpiñà, managing director of PRODECA; Josep Maria Buades, head of ACCIÓ's overseas office in São Paulo; Horacio Babini, head of ACCIÓ's overseas office in Buenos Aires; Marc Moreno, senior International Strategy consultant at ACCIÓ, and Laia Villalbí, head of the wine sector at PRODECA.

The session will end with a networking space for attendees, aimed at encouraging the exchange of experiences and creating new professional connections within the sector.

Mercosur, a new destination for Catalan wines