PROWINE SHANGHAI 2026

PRODECA - Department of Agriculture, Livestock, Fisheries and Food is organising the group participation of companies at PROWINE SHANGHAI 2026, to be held in Shanghai (China) from 10 to 12 November.

FAIR DETAILS

This is the twelfth edition of ProWine Shanghai (formerly Prowine China), a trade-only fair held in Shanghai within FHC, Food & Hotel China, China's leading food and hospitality fair.

Organised by Messe Düsseldorf China and China International Exhibitions (CIE), it is one of the most important commercial platforms for the wine sector in Asia.

2025 edition figures

• Exhibitors: 630+ from 29 countries/regions took part, with international exhibitors accounting for more than 75% of the total.
• Visitors: 21,590+ from the following categories: importers, distributors, shops and supermarkets, wholesalers, restaurants, hotels and bars, consultants and services for the wine sector, producers and catering.

PROWINE SHANGHAI WEBSITE 

STAND ORGANISATION

Prodeca is offering Catalan companies an exhibition space under the Catalunya brand, with the aim of supporting the sector's commercial promotion.

INDIVIDUAL STAND 9 m², including:

• Storage
• 1 table
• 4 chairs
• Counter
• 1 stool
• Fridge
• Product display area (shelving or display case, subject to final design)
• Graphics (company logo and image)

The basic stand decoration will be uniform for all companies. Within their own space, each exhibitor may use other promotional materials (vinyls, roll up, signage, etc.), provided they do not alter the overall appearance of the stand and are attached rather than nailed. Exhibitors must inform Prodeca in advance and cover the cost of installation work.

ESPAI CATALUNYA (shared, open-plan), including:

• 1 counter
• 1 stool
• 1 display case
• Fridge
• Graphics (company logo and image)

The space will have a shared meeting area, fridges and storage.

ASSOCIATION/PDO SPACE, including:

A shared space for companies belonging to an association or designation of origin that organises the joint participation of its members.

The space will be defined by the association/PDO, agreed in advance with Prodeca. Its participants must manage their participation through the association/PDO.

Any company requiring furniture or services not included in the terms of the call must inform Prodeca well in advance so that appropriate arrangements can be made for both space and electrical supply. Prodeca can provide a price list for additional furniture rental to companies that request it. In all cases, the cost of extras is always borne by the exhibiting company. Prodeca will cover the cost of connection and electricity consumption.

If a company brings furniture or electrical items that have not been notified to Prodeca in advance, and these cause problems for the stand construction and/or other participating companies, they will have to be removed.

PARTICIPATION COST

• 9 m² stand: €3,800 + 21% VAT
• Espai Catalunya stand: €2,100 + 21% VAT
• Association/PDO space stand (minimum 20 m²): €416.66 / m² + 21% VAT

All participating companies will be included in the fair catalogue.

Catalan companies producing wines, sparkling wines, spirits and other wine products or alcoholic beverages are eligible to take part in this fair. Wine products covered by a non-Catalan designation of origin will not be accepted.

A draw will be held to allocate the location of exhibiting companies.

A minimum number of registered companies is required for the activity to go ahead. If this number is not reached by the established deadline, the amounts paid would be refunded.

Prodeca staff assigned to organising the stand will support exhibitors before and during the fair.

APPLICATION DEADLINE AND PAYMENT

• Application deadline: 12 June 2026
• Registration fee: €1,700 + 21% VAT = €2,057

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee. The remaining balance must be paid before 10 September 2026.

If a company withdraws from participation, it will forfeit 100% of the amount paid. Prodeca reserves the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market. Should demand for space exceed availability, applications will be processed in order of arrival.

TRANSPORT OF SAMPLES

Transport of samples to Prowine Shanghai 2026 is not included and is borne by the exhibiting company.Should companies require it, Prodeca can advise on arranging the shipment of samples.

Samples must arrive at the pavilion the day before the fair opens, from 1 pm onwards.

Each exhibiting company must arrange, coordinate, receive and remove the transport pallets for its samples in accordance with the fair organisers' instructions and, in any case, before 6 pm on the day before the opening.