FRUIT ATTRACTION 2026

PRODECA - Department of Agriculture, Livestock, Fisheries and Food is organising the participation of companies from the fruit, vegetable, plant and nursery sector at FRUIT ATTRACTION 2026, to be held in Madrid from 6 to 8 October.

FAIR DETAILS

This is the 18th edition of this international trade fair, a major commercial platform that over three days fosters intense business relationships among companies looking to boost their promotional activity with national and international distribution channels.

At the previous edition, Fruit Attraction 2025, covering 70,254 m², 2,201 companies from 59 countries exhibited and 117,370 professionals from 145 countries attended.

Fruit Attraction has become the key instrument for driving the sector's global exports.

For more information, you can visit the website. 

STAND ORGANISATION

Under the Catalunya umbrella, participating Catalan companies will have two participation options.

• Option A: A dedicated “turnkey stand” of approximately 16 m² (4 m x 4 m) with storage, table, chairs, counter and display unit.

  For this option, company signage and lettering will be uniform across all stands. Each exhibitor will have: logo, company name and product image. Within their space, companies may use promotional material provided it does not alter the overall appearance of the stand.

  Should an exhibitor require furniture, design or services not included in the terms of the call, they must cover the cost (fridges are at the companies' expense).

  Exhibitors applying for a double space will have the stand elements duplicated.

  Each exhibiting company will be included in the official fair catalogue. 

• Option B:Bare floor space. In this case, the company must contract and cover the design of its stand with the supplier of its choice. In addition, the build fee, compulsory insurance, inclusion in the fair catalogue, electricity and water consumption, and any other associated costs are borne by the exhibiting company, which must contract these services directly with the fair organisers.

  Stands under this option must respect the overhead signage of the Catalonia Pavilion. Any suspended elements must be placed below the Catalunya signage. Prodeca will coordinate the various builds so that all participation options combine correctly, and will give the relevant guidance to harmonise adjoining spaces.

  All participating companies, whatever their participation option, will have access to a permanent self-service area with coffee and water.

• Option C: Espai Catalunya Meeting Point

  Meeting Point companies will have a meeting table in the space shared with other companies, common storage, an entry in the fair catalogue and company identification (logo and sign with the company name). 

Note: Prodeca staff will support exhibitors before and during the fair.

PARTICIPATION COST

OPTION A

• Individual “turnkey” stand €4,750 + 21% VAT
• Double “turnkey” stand €9,500 + 21% VAT

Companies wishing to apply for a corner space may do so at an additional cost of €350/corner. Requests will be accepted subject to availability, and a draw will be held to allocate them.

Includes the communication and marketing pack. 

OPTION B

• Bare floor space only €163/m²

Companies choosing this option may contract a minimum of 32 m² and a maximum of 128 m² (a full island). Increases above 32 m² are made in modules of 16 m². Companies applying for spaces of 32 m² to 48 m² must take continuous spaces and may only apply for one corner. Spaces of 64 m² and above will have 2 corners, invoiced at €350 per corner.

OPTION C - Espai Catalunya Meeting Point

• Meeting table €1,250 + 21% VAT

APPLICATION DEADLINE AND PAYMENTS

A company will be considered admitted once it has submitted the duly completed application and paid the corresponding registration fee.

• Registration fee: €2,500 + 21% VAT = €3,025

The remaining balance must be paid before 24 July 2026.Once admitted, if a company withdraws from participation it will forfeit 100% of the amount paid.

The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid. Prodeca will not be liable for any damages that such cancellation may cause to companies.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market. Should demand exceed the spaces available, applications will be processed in order of arrival of applications and corresponding payments.

TRANSPORT OF SAMPLES

Prodeca does not cover sample transport services at this fair.

The exhibiting company is responsible for transporting its products and for any related formalities.