In this session you will discover how to apply artificial intelligence to identify and analyse competitors in international markets. You will learn to use advanced benchmarking tools that reveal the pricing strategies, sales channels, positioning and digital presence of companies in your sector. 

Through hands-on demonstrations, you will see how to obtain insights that are useful for strengthening your commercial strategy and improving decision-making. A key course for competing in global markets with better information and a clear edge.

CONTENT

• Identifying the main competitors in international markets.
• Applying artificial intelligence tools to competitive research.
• Analysing and comparing prices, products and value propositions.
• Studying the sales and distribution channels used by competitors.
• Assessing companies' positioning within their sector.
• Analysing digital presence, communication and online visibility.
• Spotting trends, market opportunities and potential threats.
• Turning the data gathered into information that is useful for decision-making.
• Practical cases applying AI to international commercial strategy.