In this webinar you will discover, in a clear and practical way, how to use QR to improve the connection with the consumer, facilitate regulatory compliance, optimise efficiency at the point of sale and strengthen traceability and stock management, among other things.

You will also learn about real implementation cases in the food sector and how digital labels are revolutionising the way brands offer additional product information directly from the packaging.

CONTENT

• GS1 Standard QR Code Project: Context of GS1's global project to migrate from the Barcode to the QR Code at the point of sale and its impact on a worldwide scale.
• Success stories from real distributors and manufacturers.
• Advantages of QR for interacting with the consumer and regulatory compliance.
• AECOC ESCAN QR: digital labelling solution. Use cases and real examples.