Catalan agri-food products make their Rabat debut with the first Catalan Food Show

Prodeca held at Rabat's prestigious Le Tour Hassan Palace hotel the first Catalan Food Show. The event, held under the Catalonia, World Region of Gastronomy 2025 programme, brought together eight Catalan companies from the fine food, meat, dairy, preserves, snacks and drinks sectors with Moroccan importers, distributors and representatives of the HORECA channel and modern retail.

The event combined live showcookings with Catalan products, tastings, B2B meetings and a networking lunch, aiming to strengthen trade relations and open new business opportunities in a strategic market.

During the event, Prodeca's director, Dèlia Perpiñà,, said that "what we are doing today is not just showing products: it is building ties, generating trust and laying the foundations of a shared future between Catalonia and Morocco. The Catalan agri-food sector comes with creativity, certified quality and the capacity to innovate — values that have won us the trust of international markets and that we now put at the service of this dialogue with Morocco".

Morocco has established itself as the 12th most important destination for Catalan agri-food exports and the 5th largest market outside the European Union. In 2024 Catalan exports there exceeded €266 million, with a positive trade balance of almost €90 million. Currently 334 Catalan companies export regularly to the country, a market where food and drink consumption is forecast to grow 18.1% to 2028.

The Moroccan market offers a wide range of opportunities for Catalan agri-food. Demand for beef and sheep meat, dairy and imported cereals has intensified because of the drought affecting the country, while processed, value-added products — preserves, sweets, snacks and vegetable juices — are gaining weight in urban consumption and modern retail in cities such as Rabat and Casablanca.

With initiatives such as the Catalan Food Show Rabat, Prodeca strengthens the internationalisation of the Catalan agri-food sector in North Africa and consolidates Catalonia's role as a trusted partner in a nearby market with a track record of sustained growth.