Prodeca presents the first Guide to prompts for agri-food exporting

Prodeca will present the first Guide to prompts for agri-food exporting, a pioneering tool putting generative artificial intelligence (AI) at the service of internationally minded Catalan agri-food companies. The guide will be unveiled on 14 July as part of the online training session "AI applied to exporting: solutions for the agri-food sector".

A strategic resource for improving the sector's international competitiveness

The Guide to prompts for agri-food exporting is a practical tool designed to speed up and optimise internationalisation processes using generative AI. With concrete examples, the guide gives agri-food companies accessible resources to gain operational efficiency, improve decision-making and strengthen their presence in overseas markets. 

With this guide, Prodeca takes a further step to bring technological innovation closer to the agri-food business community, offering a clear, direct tool tailored to their specific needs. The document compiles 58 specific prompts covering areas such as generating export documents, creating sales arguments adapted to different markets, international negotiation tools, producing commercial materials, preparing for international fairs and analysing risk scenarios, among others. Each prompt comes with clear instructions, tips for customising it and practical examples, making it immediately usable by any company whatever its level of digitalisation.

Services and tools to drive agri-food internationalisation

The guide forms part of Prodeca's training strategy, through the Knowledge and Strategy Area, which generates, analyses and disseminates market information key to international competitiveness. Notable services include: 

• EVA (Agri-food Assessment Tool): an advanced search tool for spotting export opportunities and analysing international markets using product-specific data.
• Prodeca Export Test: an online questionnaire assessing companies' export capacity and providing a free report on strengths and areas for improvement.
• Agri-food Export Barometer: a continuous analysis tool gathering qualitative and quantitative data on the expectations, challenges and evolution of Catalan export activity.
• Prodeca Export Pime: a mentoring programme designed to support Catalan agri-food companies at the start of their internationalisation.
• Specialist advice: through its Help Desk service, Prodeca answers companies' specific queries.

Training session on the practical use of the Guide to prompts for agri-food exporting

The 14 July session on artificial intelligence is aimed at professionals, export managers and sales teams at agri-food companies interested in adopting AI solutions in a practical, affordable way.

The session will include practical training by Laia Morales, an expert in AI applied to commercial settings and CEO of Bexperience. Using real cases and everyday export situations, she will show how to use prompts strategic ones for tasks such as preparing documentation, personalising international communications and multilingual management, among others. She will also show how to integrate these tools into the company's day-to-day work, whatever its level of digitalisation.

The session forms part of Prodeca's annual training programme, a well-established initiative offering specialist content on internationalisation and agri-food promotion. In 2024 close to 1,000 companies benefited from the programme and for 2025 that figure is expected to rise, continuing to meet the needs of a highly dynamic sector.