The United Arab Emirates represent a major opportunity for Catalan food companies. The session explains how to access this market through Amazon, an affordable, low-risk route for introducing food and drink. Drawing on the experience of Prodeca experts and people who know the local context, it will present the main success factors, practical issues and specific requirements. It will look at how Amazon works in the UAE, as well as strategies for building consumer trust and consolidating a commercial presence. A clear, practical course for taking your first step towards the Middle East.

PROGRAMME

• Goal: positioning Catalan food in the Middle East. Kamel Jalloul, Prodeca
• An overview of the UAE market: practical issues. Ingrid Asensio, Prodeca Middle East
• How to enter the UAE market through Amazon: minimising risks and maximising success factors. Damon Afkari, CEO of Rezfood
• How Amazon works in the UAE: smart exporting. Pablo Muñoz, online marketing director, Rezfood
• How Catalan companies can join in. Hilene Galan, CEO of Hi Gala, Rezfood partner