CATALAN WINES MASTERCLASS MIAMI

Prodeca - the Government of Catalonia's Department of Agriculture, Livestock, Fisheries and Food - is organising a masterclass on Catalan wines with a designation of origin in Miami, at Florida International University (FIU), on 10 April 2025.

DESCRIPTION OF THE EVENT

The event will take place within the Vidal-Duart Wine Studies Program at Florida International University (FIU), a prestigious academic institution devoted to wine education and research.  As part of the Chaplin School of Hospitality & Tourism Management, this programme acts as a strategic platform for connecting with top-level wine sector professionals, including educators, sommeliers and trade operators.

The promotional event will be split into two main activities:

• Masterclass: A training session led by sommelier Nuria Garrote, presenting 8 Catalan wines with a designation of origin (Venue: Jay W. Weiss Wine and Spirits Laboratory, FIU).
  • Masterclass attendees: 40 wine educators and sommeliers
     
• Walk Around Tasting: An interactive tasting and networking session with a selection of wines from different designations of origin, arranged across four exhibitor tables. (Venue: FIU - Wine Spectator Lab Restaurant).
  • Walk-around tasting attendees: Up to 70 trade operators and wine sector professionals.

This activity forms part of the European project to promote Catalan wines and cavas with a designation of origin, 'Taste the Difference' (TTD.EU) , in which PRODECA takes part together with Unione Italiana Vini (UIV) and which seeks to give visibility and value to Catalan wines through specific internationalisation initiatives. It is designed to raise awareness of quality European wines and to highlight the EU quality marks (PDO, PGI) among the sector's main players in the United States.

WHO IT IS AIMED AT

Catalan companies meeting the following requirements may take part in the Catalan Wine Master Class event in Miami requirements:

• Catalan wine companies with a designation of origin present and holding stock in the USA
• Having an importer in the US market

Event format:

Masterclass:

• Maximum number of participating wineries: 8.
• Total number of wines (references): 8.
• Bottles per reference: 6
• Total bottles per winery: 6

Walk-around tasting:

• Maximum number of participating wineries: 8.
• Maximum number of references per winery: 3.
• Bottles per reference: 4.
• Total bottles per winery: 12

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of wine and sparkling wine from the various designations of origin.

The importer's attendance is not explicitly required, although its participation is recommended so it can present the product and make connections with those attending.

COST OF PARTICIPATION

Prodeca covers the costs of organising this promotional activity and  there is no cost for the participating companies.

Once a winery is selected to take part, PRODECA will contact it with the details of the product purchase (wine references) through the importer in the USA.

REGISTRATION DEADLINE

• Closing date for applications: 28 March 2025

A company will be considered admitted when Prodeca confirms it, after completing the registration form.