Catalan wines shine at ProWein Goes City 2025

Catalonia's participation in PROWEIN GOES CITY 2025, the event held alongside the international ProWein Düsseldorf fair, was very well received as a way of promoting Catalan wines in the German market. With a format designed to create direct connections between wineries, end consumers and sector professionals, the event was a strategic platform for showcasing the quality and diversity of Catalan wines.

In this edition of ProWein Goes City, three Catalan wineries were selected to represent the richness and excellence of our territory's wine sector:

• Giró Ribot (CAVA)
• Celler Laurona (WINES)
• Etim (VERMOUTH)

Prodeca organised the event and provided the materials needed for the tastings. In addition, the wineries were featured in the event's official programme, available in both print and digital form, increasing their visibility among attendees.

A great showcase for Catalan wines

The event was held in collaboration with the importer WeinMassen, which specialises exclusively in Catalan wines and represented the wineries, making it easier to promote and present their products directly. This allowed attendees, who included companies and sector professionals, to discover at first hand the authenticity and distinctiveness of Catalan wines.

The Catalan Tourist Board also took the opportunity to present Catalonia as World Region of Gastronomy 2025, consolidating it as a leading wine-tourism destination. In this context, the Penedès, Montsant and Priorat wine regions were highlighted, with the chance to taste their wines and cavas at Prodeca's stand.

A success in attendance and international reach

The event drew 400 guests, including wine sector professionals, political and economic representatives and members of the specialist media. The atmosphere could not have been better, with attendees enjoying the experience and discovering the quality and diversity of Catalan wines in a friendly, professional setting.