USA TRADE TASTING (USATT) 2025

The USA TRADE TASTING (USATT) fair is one of the most important annual events for the wine sector held in the United States. It facilitates connections with industry experts in this sector: retailers, sommeliers, bartenders, importers and distributors come together to discover new solutions and growth strategies.

DESCRIPTION OF THE EVENT

The USA TRADE TASTING (USATT) is one of the most important annual events for the wine sector held in the United States.

It facilitates connections with industry experts in this sector: retailers, sommeliers, bartenders, importers and distributors come together to discover new solutions and growth strategies.

Taking part in this fair gives exhibitors

• Access to new distribution channels within the United States
• Information on current market trends
• The chance to broaden their market reach
• Strengthen your brand's presence 

Prodeca is organising participation in the USATT fair with a Catalonia Space , with the aim of improving the positioning of Catalan wine in the US market.

ORGANISATION OF THE SPACE

This activity forms part of the European project to promote Catalan wines and cavas with a designation of origin; 'Taste the Difference' (TTD.EU), , managed by PRODECA together with Unione Italiana Vini (UIV), which seeks to give visibility and value to Catalan wines through specific promotion and positioning initiatives in strategic markets.

Companies interested in taking part in USATT Chicago may choose the following participation option:

Espai Catalunya (shared, open-plan) which will include:

• space at a shared display table
• 1 stool
• Graphics (company logo and branding)

The basic stand decoration will be the same for all companies, under the TTD.EU project branding.

In addition to participation in the exhibition area, Prodeca is organising a Master Class for professionals with a presentation of the Catalan wine designations of origin and a tasting led by sommelier Lucas Payà.

Companies taking part in the exhibition area may supply references for the Master Class. Prodeca will send instructions to the registered companies.

If a company brings furniture or electrical items that have not been notified to Prodeca in advance, and these cause problems for the stand build and/or for the other participating companies, they will be removed.

REQUIREMENTS AND CONDITIONS

Companies interested in taking part must meet the following requirements and conditions:

• Having an importer in the United States
• The importer must staff the display space during USATT's opening hours and will be responsible for setting up the display space, transporting the product samples to the venue and arranging them for display.

COST OF PARTICIPATION

• The participation cost is: €350 + 21% VAT = €423.50

REGISTRATION DEADLINE

• Closing date for applications: 25 March 2024

A company will be considered admitted once it has submitted the participation application within the stated deadline and paid the registration fee.

Once admitted, if the company withdraws it will forfeit 100% of the amount paid. The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.