SIAL SHANGHAI 2025 - WINE

Prodeca - Ministry of Agriculture, Livestock, Fisheries and Food of the Government of Catalonia is organising the group participation of Catalan wine sector companies at the SIAL 2025 under the European TTD.EU project. This fair will take place from 19 to 21 May 2025 in Shanghai (China).

TRADE FAIR DETAILS

SIAL China, held annually, celebrates its 25th edition this year at the Shanghai New International Expo Centre (SNIEC). Over 25 years of growth in the Chinese market, SIAL has served:

• 40,000+ exhibitors
• 1,000,000+ food and beverage professionals
• 110+ countries and regions worldwide. 

SIAL Shanghai has become Asia's largest food and beverage trade fair.

Figures from the 2024 edition:

• Exhibition area: around 200,000 m2
• Exhibitors: 2,866 
• Visitors: 175,739 (from more than 110 different countries)

ORGANISATION OF THE STAND

This activity forms part of the European project to promote Catalan designation-of-origin wines and cavas, 'Taste the Difference' (TTD.EU), managed by PRODECA together with Unione Italiana Vini (UIV), which seeks to give visibility and value to Catalan wines through specific internationalisation initiatives.

Companies interested in taking part in SIAL SHANGHAI may opt for the following form of participation:

1. ESPAI CATALUNYA

A stand in the shared space and a presence in the various masterclasses. Participation may be through the company itself or through its importer in China.

Espai Catalunya (shared, open-plan) including:

• 1 counter
• 1 stool
• Graphics (company logo and branding)
• The space will have a shared meeting area and storage.

The basic stand decoration will be the same for all companies, under the TTD.EU project branding.

If a company brings furniture or electrical items that have not been notified to Prodeca in advance and these cause problems for the stand build or for the other participating companies, they will have to be removed.

2. CATALAN DO MASTERCLASS

Participation in the various masterclass sessions led by a renowned sommelier, held in Espai Catalunya.

• Day 1 (19 May): tasting with food pairing
• Day 2 (20 May): tasting of the different Catalan wine zones
• Day 3 (21 May): tasting of native grape varieties 

COST OF PARTICIPATION

• Espai Catalunya (shared) + Masterclass:  €450 + 21% VAT = €544.50

Staffing the stand is not compulsory. Companies may choose to staff the space themselves or delegate this to their importer in the area, if they have one. For participation in Espai Catalunya, the stand may also be staffed by personnel appointed by Prodeca China; a sommelier will also be present.

A draw will be held to allocate exhibitor locations.

Company registrations will be accepted until the space contracted for this fair is fully allocated. Prodeca's general acceptance criterion applies: order of arrival of registrations.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 27 February 2025
• Registration fee: €450 + 21% VAT = €544.50

A company will be considered admitted once it has submitted its application within the stated deadline and paid the registration fee.

If the company withdraws, it will forfeit 100% of the amount paid. Prodeca reserves the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market.

TRANSPORT OF SAMPLES

• Transport of samples is at the expense of the exhibiting company or the importer.

Where companies require a sample transport service, Prodeca can advise on choosing the operator best suited to each exhibitor's needs.