Dèlia Perpiñà Giné, Prodeca's new managing director

Dèlia Perpiñà Giné has been appointed Prodeca's new managing director, beginning a new stage after eight years under Ramon Sentmartí's leadership. The change seeks to keep driving the Catalan agri-food sector and its national and international profile.

Perpiñà was appointed by PRODECA's Board of Directors at the request of the Minister for Agriculture, Livestock, Fisheries and Food, Òscar Ordeig. 

Born in Els Guiamets, in the Priorat, Dèlia Perpiñà has a solid professional track record in marketing, corporate communication, wine tourism and international promotion, key areas for Prodeca's promotional work. The daughter of a farmer, she has a special sensitivity and strong commitment to the agri-food sector, which has shaped her professional path.

Trained as a journalist, she began her career in publishing for five years before completing a master's in Marketing and Sales, specialising in developing marketing and product strategies, mainly in wine tourism and gastronomy. As project manager at a tourism strategy and innovation consultancy, she coordinated strategic planning, tourism product creation, segmentation and promotion initiatives across Catalonia for eight years.

In 2021 she joined the Catalan Tourist Board as executive assistant to the Director General for Tourism, gaining experience in projects with national and international impact and in public administration procedures. In February 2024 she took over management of the "Catalonia, World Region of Gastronomy 2025" project, coordinating cross-cutting actions between Catalan Government departments to promote Catalan cuisine in Catalonia and worldwide.

With this background, Dèlia Perpiñà comes to Prodeca with strategic vision, organisational ability and teamwork, and a clear focus on the added value and innovation of the agri-food field. Her arrival strengthens Prodeca's commitment to promoting and internationalising the Catalan agri-food sector, a cornerstone of the territory's economic and social growth.