FRUIT ATTRACTION 2025

PRODECA - Ministry of Agriculture, Livestock, Fisheries and Food is organising the participation of companies from the fruit, vegetable, plant and nursery sector at FRUIT ATTRACTION 2025, to be held in Madrid from 30 September to 2 October.

TRADE FAIR DETAILS

This is the 17th edition of this international trade fair, a major commercial platform that over three days fosters intense business relationships among companies looking to boost their promotional activity with national and international distribution channels.

At the previous edition, Fruit Attraction 2024, across 70,254 m², 2,201 companies from 59 countries exhibited and 117,370 professionals from 145 countries visited.

Fruit Attraction has become the key instrument for driving the sector's global exports.

For more information, see the website. 

ORGANISATION OF THE STAND

Under the Catalonia umbrella, participating Catalan companies will have two types of participation available.

• Option A: Your own "turnkey stand" space of approximately 16 m² (4 m x 4 m) with storage, table, chairs, counter and display unit.

  For this type of participation, company signage and lettering will be uniform across all stands. Each exhibitor will have their logo, company name and a product image. Within its own space, the company may use promotional material, provided this does not alter the overall look of the stand.

  If an exhibitor needs furniture, design or services not covered by the terms of the call, they must bear the cost (fridges are at the companies' expense).

  Exhibitors requesting a double space will have the stand items duplicated.

  Each exhibiting company will be listed in the official fair catalogue.  

• Option B: Bare floor space. In this case the company must arrange and pay for its stand design with the supplier of its choice. In addition, the build levy, compulsory insurance, fair catalogue listing, electricity and water consumption and any other associated costs are at the exhibiting company's expense and must be arranged directly with the fair organisers.

  The stand of a company choosing this option must respect the overhead signage of the Catalonia Pavilion. Overhead elements may be placed only below the Catalonia signage. Prodeca will coordinate the various builds so that all participation options can be combined correctly, and will give the relevant instructions to harmonise adjoining spaces.

  All participating companies, whatever their type of participation, will have access to a permanent self-service coffee and water area.

• Option C: Espai Catalunya Meeting Point

  Meeting Point companies will have a meeting table in the space shared with other companies, shared storage, a fair catalogue listing and company identification (logo and a sign with the company name). 

Note: Prodeca staff will support exhibitors before and during the fair.

COST OF PARTICIPATION

OPTION A

• Individual "turnkey" stand €4,600 + 21% VAT
• Double "turnkey" stand €9,200 + 21% VAT

Companies wishing to opt for a corner space may do so for an additional cost of €350 per corner. Requests will be accepted subject to availability and a draw will be held to allocate them.

Includes the communication and marketing pack. 

OPTION B

• Bare floor space only €155/m²

Companies choosing this option may book a minimum of 32 m² and a maximum of 128 m² (a full island). Increases above 32 m2 are in modules of 16 m². Companies requesting spaces of 32 m² to 48 m² must take contiguous space and may opt for one corner only. Spaces of 64 m² and above will have 2 corners, invoiced at €350 per corner.

OPTION C - Espai Catalunya Meeting Point

• Meeting table €1,150 + 21% VAT

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 7 March 2025

A company will be considered admitted once it has submitted a duly completed application form and paid the corresponding registration fee.

• Registration fee: €2,000 + 21% VAT = €2,420

The remaining amount must be paid before 25 July 2025. Once admitted, if the company withdraws it will forfeit 100% of the amount paid.

The organisers reserve the right to assess the reasons given by the company for cancelling its participation and to refund a percentage of the amount paid. Prodeca will not be liable for any damages that such a cancellation may cause the companies.

The organisers reserve the right to select companies according to criteria of sector fit and product suitability for the fair's market. Should demand exceed the spaces available, the criterion of order of arrival of applications and corresponding payments will apply.

TRANSPORT OF SAMPLES

Prodeca does not cover the sample transport service at this fair.

The exhibiting company will be responsible for the transport of its product and any related procedures.