08.13.24

Catalan wines win over Mexico: success for the DO Penedès and DO Empordà masterclass

Prodeca, in collaboration with the Catalan Government Delegation to Mexico, organised the 5th Catalan wine masterclass, focused on DO Penedès and DO Empordà. Six Catalan wineries took part, presenting a total of 10 wines and giving attendees the chance to taste them and learn about their characteristics and particularities.

The session's main aim is to consolidate and position Catalonia's various designations of origin among some thirty specialists from the Mexican wine sector, as well as among hotel, restaurant and supermarket representatives and distribution and import professionals. The aim is to promote Catalan wine culture and tradition and make its richness and diversity known in a market as strategic for the Catalan wine sector as Mexico.

 

This 5th masterclass illustrates the commitment of Prodeca and the Catalan Government Delegation to Mexico to promoting Catalan products internationally to professionals, importers and distributors, doing so alongside Catalan companies. Thanks to initiatives like this, Catalan wineries have the chance to show the quality of their wines to a specialist audience, helping expand and build recognition of the Catalan designations of origin internationally.

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