Olis Solé: a retail training success story in Mexico

In recent years Olis Solé has taken part in several Prodeca activities helping Catalan companies start or strengthen their commercial presence in the main strategic markets for the agri-food sector. One of the countries the Catalan company has focused on is Mexico and, happily, these trips have proved successful.

Olis Solé's products have been on the shelves of Mexican supermarkets for some months now , belonging to one of the country's largest distributors, Puerta del Sol. Its commercial presence in Mexico stems from contacts with importers and distributors facilitated by Prodeca and the Catalan Government Delegation to Mexico through international B2B programmes, both in person and online.

Their case is also an example of the success of the "capacitaciones" (training sessions) held once contacts with buyers are established, as with Puerta del Sol, which organised a session with some thirty promoters responsible for visiting close to 1,500 retail outlets and shops. The training consisted of a day of training on Olis Solé's products plus a workshop where Puerta del Sol staff became familiar with the uses of Catalan oils. An example, then, of how to raise a product's perceived value and, consequently, have a positive impact on sales. 

At Prodeca we are very proud to accompany Catalan companies on their export journey and that they trust us when seeking partnerships and shaping their international strategy. If your company also wants to take part and increase commercial contacts with strategic importers and buyers in the Mexican market, you can get in touch with Rosalba Arrufat, rarrufat@gencat.cat, and keep an eye out for new trade calls.