CATALAN WINES MASTER CLASS BRAZIL

Prodeca - DACC is organising a Catalan Wines Master Class in São Paulo (Brazil), led by sommelier Felipe Smid, a highly regarded professional in that market.

The aim of the activity is to present to wine professionals the Catalan offer available in Brazil, as well as a selection of new wines from wineries interested in a first approach to that market.

DESCRIPTION OF THE ACTIVITY

Catalan Wines Master Class is a technical promotion tool aimed at importing, distribution, hospitality and retail professionals and sommeliers in São Paulo, intended to give a deep understanding of the different types of wine, wine regions and winemaking techniques from Catalonia already being sold in Brazil.

The tasting will feature 8 wines, so as to represent as many Catalan designations of origin as possible. This event will be held under the "Catalunya onde o vinho é cultura" brand.

• Date: 2 July 2024

• Time: 18:30 - 20:30

• Venue: Janela - R. Mateus Grou, 458 - Pinheiros, São Paulo - SP, 05415-040, Brazil

• Attendees: 30 people.

Attendees are trade professionals, including importers, distributors, restaurateurs and sommeliers.

WHO IT IS AIMED AT

Catalan companies meeting the following requirements may take part in the Catalan Wines Master Class:

• Catalan wine or sparkling wine companies with a presence in Brazil.

To take part, you need:

Wineries

• A technical data sheet and information on the product's sales strategy so that it can be classified.

• Send through the importer 4 bottles per reference, maximum 2 references per winery

Food companies

• Food companies must send the product to the market, through their importer, before 24 June, for the tasting for 30 people; they may take part with a maximum of 3 references.

Prodeca reserves the right to select companies according to criteria of product fit and suitability, with the aim of representing the different types of wine and sparkling wine and the associated food for the 'Pa amb Tomàquet' workshop.

The Catalan company does not need to attend in person.

COST OF PARTICIPATION

Prodeca covers the organisational costs of this promotional activity and no cost is envisaged for the participating companies.

Once a winery is selected to take part, it only needs to supply the product for the tasting through its importer to the market.

REGISTRATION DEADLINE

• Closing date for applications: 21 June 2024

• Deadline for sending samples to the market and to Prodeca: 24 June 2024

A company will be considered admitted when Prodeca confirms it, after completing the registration form with the distributor's details and the product's presence in the market.