eBUSINESS WITH EUROFOOD (Mexico)

Prodeca - DACC in collaboration with the Government of Catalonia's Delegation in Mexico and Central America is organisingeBusiness with EUROFOOD with the aim of introducing new Catalan agri-food products  into one of Mexico's largest and most important supermarket chains. 

WHO IS EUROFOOD?

Eurofood is one of the leading importers and distributors in Mexico specialising in European gourmet food and drink.

With more than twenty-five years' experience, Eurofood currently operates several business lines:

1. Supermarkets: La Comer, City Market, Chedraui Selecto, HEB and Walmart
2. Big-box retailers: Costco and Sam's Club
3. Department stores: El Palacio de Hierro and Liverpool

DESCRIPTION OF THE ACTIVITY

Eurofood plans to hold, in the first half of 2025, a festival in 170 stores of one of Mexico's largest and most important supermarket chains.

The aim is to to give visibility through a prominent promotional corner displaying new products, including Catalan products.

Prodeca and the Government of Catalonia's Delegation in Mexico will organise the online meetings between Catalan companies and the importer Eurofood.

Eurofood will be responsible for selecting the Catalan companies that take part in the in-store promotion, according to the supermarket's sales interest; it will also handle the purchase negotiations with each Catalan company and the import formalities into Mexico.   

Procedure:

• Registration for the activity
• Sending the form and catalogue in Spanish and/or English
• Eurofood selects the companies of interest
• Organisation of online meetings with the selected companies (during the meeting the company must have to hand: catalogue, technical data sheets, ex-works prices and sales volume capacity)

The selected Catalan companies must inform Prodeca whether Eurofood has accepted them for the promotion, stating the product, reference, volume and sales value.

CONDITIONS OF PARTICIPATION

Catalan food and drink companies meeting the following requirements may take part in this eBusiness:

• Not having a representative, importer or distributor in Mexico.
• Having previous export experience in third countries.
• Holding an EUR 1 certificate.

WHO IS IT FOR?

It is aimed at Catalan companies in the food and alcoholic and non-alcoholic drinks sectors whose products can be exported to Mexico and that do not yet have a presence in the Mexican market.

The products EUROFOOD is interested in are:

• Savoury biscuits
• Sweet biscuits
• Small pastries in cardboard boxes
• Sweets
• Boxed pound cakes
• Savoury snacks and fried snacks
• Pasta, soup pasta
• Vegetable preserves
• Sauces and mayonnaises
• Oils and vinegars (mid-range segment
• Healthy food or gluten-free products
• Nuts produced in Catalonia
• Water: tonic, sparkling, flavoured
• Juices
• Non-craft beers
• Wholemeal bread and seeded bread
• Fruit and vegetable purées
• Jams
• Soups and stock
• Waffles

*Important: no product may require refrigeration

COST OF PARTICIPATION

Prodeca covers the costs of organising these meetings and there is no cost for the participating companies.

REGISTRATION DEADLINE

* Eurofood reserves the right to select companies according to criteria of product fit and suitability for the market

• 31 May: registration deadline (link at the foot of this call)
• 3 to 7 June: proposed dates for the online meetings with the selected companies
• 12 June to 8 July: virtual meetings.
• 1 to 31 July: Eurofood decides which products to buy
• 31 July: Catalan companies must inform Prodeca whether Eurofood has accepted them for the promotion, stating the product, reference, volume and sales value.

Prodeca covers the costs of organising these meetings and there is no cost for the participating companies.