AMERICA'S CUP: SPONSORSHIP OPPORTUNITY

Prodeca - DACC is offering Catalan wineries the chance to become official suppliers to one of the world's biggest sporting events, THE LOUIS VUITTON 37th AMERICA'S CUP, to be held in Barcelona from 22 August to 27 October 2024.

THE LOUIS VUITTON 37TH AMERICA'S CUP

The America's Cup, held since 1851, is the oldest competition in international sailing and has become one of the most important events in the nautical world.

The competition, which pits the world's best sailing teams against each other, is revolutionising technology, innovation and sustainability in sailing, boating and racing.

It is considered the sporting event with the third-largest economic impact on its host country, after the Olympic Games and the football World Cup.

EVENT DETAILS

• 37th edition
• Organiser: ACE (America's Cup Event) Barcelona SL
• Dates: from 22 August to 27 October 2024
• Venues: All the team bases will be located in the Port Vell area, surrounded by the America's Cup Village, where tens of thousands of spectators can gather each day. To ensure a perfect view, the race course area, right beside the harbour entrance breakwaters, will face large spectator areas, viewing platforms on the beach and a Club Hospitality area.

THE EVENT'S SPONSOR COMPANIES

The event has a global network of sponsors. The main sponsor, which gives the event its name, is Louis Vuitton. Swiss watchmaker Omega is the official timekeeping sponsor. The other global partners are Emirates, Unicredit, Coca-Cola, Capgemini, Andersen and the Catalan companies Cupra, Puig and Isdin. The official sponsors of the 2024 regatta are Estrella Damm, Yanmar and Agbar.

PROFILE OF THE SPONSOR COMPANY

• Catalan wine and sparkling wine producers may take part in the sponsorship offer.

As a supply sponsor, the company must provide the Club Hospitality area with the number of bottles requested by the organisers in the categories listed below:

• Sparkling wine: 10,240 bottles
• Still wine:
  • White: 6,460 bottles
  • Rosé: 3,230 bottles
  • Red: 3,230 bottles

Prodeca will submit the applications received to the event organisers, who will be responsible for the final selection of the sponsor company according to whatever criteria they consider appropriate.

SPONSORSHIP BENEFITS*

*Still to be finalised directly with the organisers

The America's Cup organisers reserve the right to accept the sponsorship proposals submitted. The sponsorship benefits, which must in any case be formalised with the event organisers, are as follows:

• Contract term: from signature until 31 December 2024
• Designation: Official Supplier of The Louis Vuitton 37th America's Cup
• The right to use the event logo
• A link with the sponsor company's logo on the website and on the partners' pages
• Visibility on the promotional elements of the Village and Club Hospitality, as well as on printed materials
• VIP packages with space for 4 people per race day (almost 40 days)
• Invitations to official events such as press conferences
• The possibility of selling the product at Club Hospitality and in the Village

SUBMISSION DEADLINE

• Companies or organisations interested in taking part in the sponsor selection must send their application before Wednesday 17 April 2024.