Prodeca takes part in ProWine Tokyo for the first time

Catalan wines were very well received at the debut of ProWine Tokyo, the new fair specialising in wines and sparkling wines held from 10 to 12 April in Tokyo. Some ten Catalan wineries took part with Prodeca in the first and only fair devoted to wines and spirits in Japan in the Catalonia pavilion. 

The fair, held alongside the FABEX Tokyo, ISM Japan and ANUGA SELECT Tokyo food fairs, was a great showcase for Catalan wineries to introduce themselves in one of the strategic markets for Catalan agri-food. 

Although wine is not a traditional drink for Japanese consumers, per capita spending is well above the world average (€66 vs €37). This is a very dynamic market with very high growth potential for European wines, thanks in large part to the EU-Japan Agreement (EPA 2019), which removed tariffs and so made European wine exports more competitive, positioning Japan as an attractive alternative for many producers compared with other, more mature markets.

In fact, Catalan wine exports to Japan have grown by more than 9% a year in value and 5% in volume over recent export seasons, confirming that Catalan exports are progressively focusing on higher-value wines, in line with the trend in Asian markets, where designation-of-origin wines are leading this growth.

🎯Japan is the world's 3rd largest economy and a strategic market for Catalan wineries.
🍷Exports of #vicatalà to Japan are growing steadily:
📈9% a year in value and 5% in volume#DadesProdeca pic.twitter.com/Cidv5oIZM5

— Prodeca (@prodeCAT) April 10, 2024

Institutional visit by the Catalan Government Delegate to Japan

The Catalan companies were visited by the Catalan Government Delegate to Japan, Mònica Castellà, with whom they assessed the business opportunities the Japanese market offers the Catalan wine sector. 

Participating Catalan companies: 

• MONTRUBÍ 
• MAS RODÓ
• CASTELL D'OR 
• CANALS & MUNNÉ 
• U MES U 
• COMPASSWORLD
• WINEINTUBE
• MASET
• TERRA REMOTA