Catalan wineries showcase their commercial potential at ProWein

Catalan wines will shine once again at ProWein, the world's leading wine trade fair, held in Düsseldorf (Germany) from 10 to 12 March. Close to 120 Catalan wineries are taking part, 90 of them in the Catalonia Pavilion, under the brand "Catalonia, where wine is culture", organised by Prodeca, the Catalan food promotion agency. 

ProWein is one of the world's most important specialist trade fairs and Germany is a gateway to the European market, so the participating Catalan companies will have the chance to present their wines and sparkling wines to the more than 50,000 trade visitors from over 140 countries expected this year. 

Catalonia's institutional stand will cover more than 650m² to showcase the potential of the country's wine sector, with wineries from Catalonia's 12 designations of origin, in a strategic market for the Catalan agri-food sector. New this year, a space has been set aside to showcase one category of Catalan wine and, for this edition, the sweet wine segment has been chosen.

Catalan wineries taking part in ProWein at the Catalonia Pavilion:

ACÚSTIC CELLER AECAVA AGUSTÍ TORELLÓ MATA ALBET I NOYA ALSINA & SARDÀ ALTA ALELLA · CELLER DE LES AUS ALTAVINS VITICULTORS  AVGVSTVS FORVM AVINYÓ VINYATERS BELL CROS BIELSA RUANO BODEGAS YZAGUIRRE BOLET ORGANIC WINES BUIL & GINE CAL BESSÓ-ENCASTELL CANALS NADAL CARLES ANDREU CASA MARIOL CASTELL D'AGE CASTELL DEL REMEI CASTELL D'ENCUS CASTELL D'OR CAVA PERE MATA CAVES MIQUEL PONS CELLER AIXALÀ ALCAIT CELLER BALAGUER I CABRÉ CELLER BALART CELLER CEDÓ ANGUERA CELLER EUDALD MASSANA CELLER GRAU I GRAU CELLER JAN VIDAL CELLER JORDI MIRÓ CELLER LAURONA CELLER MAS BLANC CELLER VIDBERTUS CELLER XAVIER CLÚA CELLERS UNIÓ CLOS FIGUERAS CLOS MONTBLANC CLOS PONS COFAMA COSTERS DEL PRIORAT COVIDES DE MULLER DO MONTSANT

DOMENIO EDETÀRIA EDUARDO GARZA EMPORDÀLIA ESPELT VITICULTORS FERRER BOBET FINCA CA N'ESTELLA GATELL GIRO RIBOT GLASS CANNED WINES HERETAT MASCORRUBÍ JOSEP GRAU VITICULTOR JOSEP MASACHS LA CONRERIA D'SCALA DEI  LA MADRE VERMOUTH LA VINYETA LAGRAVERA LLOPART LOXAREL MAS D'EN GIL MAS DOIX MAS RODÓ  MASCARÓ MASET MONASTELL MONTESQUIUS MUSCÀNDIA NAVERAN OLIVER VITICULTORS ORTO VINS PARATÓ SABATÉ I COCA SANGENIS I VAQUÉ TERRA DE GARNATXES TERRA REMOTA TOMÀS CUSINÉ TORELLÓ VITICULTORS TORRE DEL VEGUER TORREBLANCA U MES U VALL LLACH VINÍCOLA DEL PRIORAT VINYA ESCUDÉ VINYES DELS ASPRES VINYES DOMENECH WINEINTUBE

PRODECA's managing director, Ramon Sentmartí, and the director general of the Catalan Institute of Vine and Wine (INCAVI), Alba Balcells, will visit the fair on Sunday 10 March and will be able to assess with the participating wineries the commercial impact of taking part.

catalanwines.com expands with more content, audiovisuals and languages

It is just a year since the international portal catalanwines.com was presented at ProWein Düsseldorf. This strategic digital tool for promoting Catalan wine, which INCAVI has made available to the sector with the support of the Catalan Tourist Board and Prodeca, builds awareness of Catalonia as a world benchmark for wines and vineyards through sections on history, the DOs, wine tourism and more. This window onto Catalan wine for the world, created under the #HoritzóINCAVI2025 strategic plan, has evolved in stages over this period with new additions, such as the values section and a deeper look at the historical milestones of Catalan wine.  

Now, during 2024, this international website will roll out a third phase with new content and new formats. On the one hand, new sections will be created, such as one on Catalonia's most representative grape varieties, and access will be improved and some existing content expanded, reflecting the institution's strategic projects such as Qualified Estate Wines. On the other, audiovisual content will be strengthened with material from the Catalonia, where wine is culture campaign and other resources that teachers, students and wine lovers can download. Finally, to reach wider audiences beyond our borders, a new language will be added: French.

ProWein, a place to build and consolidate business contacts

Held annually, ProWein is a trade-only fair. This year, and for the first time, Catalonia is taking part in ProWein Goes City, an exclusive promotional event held alongside the fair as a networking platform between wine professionals and German consumers. 

Three Catalan wineries (Casa Mariol, Clos Montblanc and Coca i Fitó) will take part in the opening day, held on Thursday 7 March at Classic Remise Düsseldorf in the city centre. These Catalan wineries' products will form part of a tasting of selected international wines, alongside wines from Haut-Médoc and Moselle (France), Bolivia, La Rioja (Spain), Baden and Franconia (Germany) and Slovenia. 

Germany, the main market for Catalan wines

International markets are part of Catalan wine's DNA. Last year it exported €624M and close to 220,000 tonnes to more than 150 international markets. The Catalan wine sector, slightly down on the previous year (-1.28% in value and -2.04% in volume), ranks as the fifth-largest exporting sector of the Catalan agri-food industry. 

Internationally, the cava subsector has consolidated its role as the driver of the wine sector , with more than 50% of the sector's export value and 57% of its volume, helped by growing consumer interest in sparkling wines worldwide. It also grew in value (2.35%) and volume (1.84%), while exports fell in four of the most important markets, which account for 22.12% of still wine export value: the United States (-19.48%), Japan (-12.60%), France (-16.15%) and China (-24.18%). This drop in consumption is in fact a worldwide trend, according to OeMv data.

In this context, and in line with Catalan food's focus on closer, more stable markets such as Europe, Germany has become the leading destination country, with a 12.15% market share, amounting to almost €75M exported. For all these reasons, ProWein is the gateway to other European markets for many Catalan wine companies. The preference for wines from within the EU, PDO or PGI wines and varietal wines makes Catalan wineries particularly appreciated in the European market.