PRODECA - the Government of Catalonia's Department of Climate Action, Food and Rural Agenda is organising a group participation of small Catalan brewers at the 12th BARCELONA BEER FESTIVAL , held on 22, 23 and 24 March 2024 at Fira de Barcelona's Montjuïc venue.

DESCRIPTION OF THE EVENT

BARCELONA BEER FESTIVAL is the country's benchmark craft beer event and one of the most highly rated in southern Europe.

Visitors are predominantly local, though there is also a high share of international attendance (16%). The 2023 edition recorded 15,000 unique visitors.

The festival aims to introduce craft beer to the public, promoting the food culture around it while also boosting the sector through a trade fair (InnBrew: The Brewers Convention) with meetings and gatherings that encourage networking and innovation.

The event, organised by Beer Events, is the ideal meeting point to discover what's new in the sector, combining an exhibition space for 50 brewers with a programme of activities and talks. It is therefore an opportunity to discover trends and new products, do business and taste local and international products.

CONDITIONS OF PARTICIPATION AND ADMISSION CRITERIA

To strengthen the presence of Catalan micro-enterprises in the brewing sector at BARCELONA BEER FESTIVAL, PRODECA - Department of Climate Action, Food and Rural Agenda is working with the organisers to schedule their participation on the stand on a rotating basis.

Under this model, six companies will each occupy a space with a tap on the main bar counter, beneath the festival's iconic chalkboard, on each day of the fair. In total, up to 18 brewers will take part in the rotation and will be able to offer their beer for visitors to taste.

PRODECA reserves the right to select companies on the basis of sector fit and the product's suitability for the market.

Companies interested in taking part must complete the registration form and send it to PRODECA together with proof of payment. Registrations will be accepted until the space booked at the fair is filled. Spaces will be allocated by public draw.

If demand for spaces exceeds supply, PRODECA will apply the order of registration and corresponding payment. 

COST OF PARTICIPATION

• Counter/tap: €80 + 21% VAT

ORGANISATION OF THE ACTIVITY

All participating companies will be registered at BARCELONA BEER FESTIVAL and will be able to access the services available to co-exhibitors.

Each exhibitor will share the common space (counter) with their beer placed at a tap according to a rotation announced in advance. Companies will be identified in this space by their logo and trade name.

PRODECA staff will support exhibitors before, during and after the fair.

APPLICATION AND PAYMENT DEADLINE

• Closing date for applications: 8 March 2024

A company will be considered admitted once it has sent the duly completed participation application and paid the €80 + VAT participation fee.

Once admitted, a company that withdraws loses 100% of the amount paid. PRODECA reserves the right to assess the reasons the company gives for cancelling its participation and to refund a percentage of the amount paid.

If for any reason the event has to be cancelled, PRODECA will refund companies the registration amounts paid, with no right to claim any additional sum.